Rosie Huntington-Whiteley has created two limited-edition lipsticks

Roberta Schroeder
·2-min read

From Harper's BAZAAR

Rosie Huntington-Whiteley has long been a source of stellar make-up inspiration: so much so that the model launched her own beauty content platform, Rose Inc, in 2018.

Known for her modern take on glamour, where velvety skin, shimmering eye colours and satiny nude lips take centre stage, it’s hardly surprising that she has the power to sell out a product by simply uttering her endorsement.

Now, Huntington-Whiteley has collaborated with sustainable make-up line La Bouche Rouge to create two exclusive lipstick sets, which have launched in time for Valentine’s Day.

Based in Paris, La Bouche Rouge is the brand turning traditional production on its head, demonstrating that planet-friendly products can be both beautiful and practical. From bronzers to lipsticks, everything comes housed in weighty stainless-steel packaging, bound by leather and finished with beautiful detailing. Sleek, paper-wrapped refills are simply clicked into place, meaning your original purchase can be kept forever.

But this is more than good-looking greenwashing: La Bouche Rouge has rethought every single step of the production process to ensure each product has as little effect on the planet as is possible. The formulas are vegan and free from microplastics (producing a vegan-friendly red lipstick with this much colour payoff is no easy feat), and infused with good-for-skin ingredients, such as plant-derived hyaluronic acid and algae.

The buttery leather packaging is crafted by the artisans at Tanneries du Puy – which is owned by Hermès, no less – using offcuts that would otherwise go to waste. (Vegan-friendly cases, made with Stella McCartney’s leather-alternative fibres, are in the works.) Even the mascara tube is made from infinitely recyclable glass and stainless steel, with a castor-fibre brush.

Finally, every sale comes with a donation to Eau Vive Internationale, which provides clean drinking water to children in Togo. Every lipstick purchase equates to 100 litres of water.

“I first came across La Bouche Rouge soon after it launched in 2017 and instantly fell in love with the sustainability mission, the clean formulations, and how the lipstick cases felt like a keepsake,” says Rosie Huntington-Whiteley, whose two exclusive lipstick shades are available in two sets: one with a camel case, and one with pink.

“When conceiving the shades, I wanted to have an elevated, natural nude that was similar to my lip colour, as well as a beautiful, elegant red for the evening. The resulting hues make me feel both confident and polished. This Valentine’s Day, I want to use this collaboration to encourage women to show themselves a little love by buying it for themselves or offering it to their girlfriends. Though we chose to release it for Valentine’s Day, I truly designed timeless sets and shades that can accompany you all-year long.”

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