Rosie Fortescue’s name may be synonymous with hit reality show Made in Chelsea but the 27-year-old is set to change all that.
With an award-winning jewellery business.
Rosie Fortescue Jewellery launched in 2016 to rave reviews with the likes of Ella Eyre and Rosie herself sporting the simple stone designs. Working all by herself, Rosie has managed to get her jewels sold in luxury stores including Fortnum and Mason and is now on her third collection.
The new (completely affordable) styles come in subtle colours along with some more out-there shades. Earrings that at a first glance look like lightning bolts are actually molded in the shape of a heartbeat. Choker-style necklaces are set with white stones while silver and gold claw rings finish off the well-edited collection.
Here, Rosie talks to Yahoo Style UK about her journey, dreams and who she would love to see wearing her creations.
What made you want to start your own jewellery line?
I’ve been obsessed with jewellery for as long as I can remember. I always had an eye for it – I remember raiding my mum’s jewellery box when I was younger! It’s the thing I always save up for and has been my go-to love for so long.
What’s the idea behind your third collection?
So it was actually inspired by a ring that my mum’s had since she was younger than me. And this chunky gold ring has such a vintage feel. It’s timeless.
I’d done stacking rings before but this time, I really wanted to mix things up and use stones that were a bit chunkier. There’s four single band rings in silver, gold, rose gold and black rhodium. Then there’s matching hoops and bangle necklaces.
Silver and black rhodium has been so popular that I had to do more. So I designed heartbeat hand cuffs in those metals and have matching heartbeat earrings which I am obsessed with.
How do you get inspired?
I constantly have so many ideas but I don’t like to create huge collections (especially since I’m riding solo at the moment). So I always have pieces that I’m waiting to put in the next collection.
I’m always sketching and I can get inspired by literally anything. It could be the colour of a plant or a building or a front door or even shapes in architecture. I always like to keep my eyes open when I’m out and about.
How would you sum up the Rosie Fortescue Jewellery brand?
I want my brand to be fun and affordable. Affordable luxury. It looks super expensive, the quality’s great and most importantly, it’s not going to tarnish. But it’s all still affordable.
In this range, one of the necklaces is £315 so I can’t say it’s 100% affordable anymore. But that’s just due to the weight of the product. Naturally, the prices have gone up a little as the pieces are chunkier.
But I really just wanted to create a brand that people can wear everyday. They can dress it up or dress it down. I want it to be full of timeless pieces that anyone can wear.
Who would you love to see wearing your jewellery?
I would love Olivia Palermo to wear my jewellery. I was at an event recently and she was there but I was on a different side of the building. So I bought her a little gift and it was passed onto her. But I’ve yet to see her wear it. (Fingers crossed.)
You only started the brand last year. What have you learnt in the past twelve months?
I learn things day-to-day whether it’s just accounting, insurance, my stock getting stuck in customs… Just the natural highs and lows that you have with any business. Each day is a learning curve but that’s why I wanted to be the only person behind the brand. I want to learn.
I’m getting to a stage now where I’m going to need more help but I really wanted to learn everything for myself so that when I do delegate to other people, I still know what’s going on. I’m never going to be blind to anything that’s going on with my brand.
Do you look up to anyone career-wise?
Any strong businesswoman from Net-a-Porter founder Natalie Massenet to swimwear designer Melissa Odabash. I love strong independent women.
What advice do you have for people wanting to follow the same route as you?
If you love it enough, anything can happen. You really need the drive. From the outside, having your own brand can look really fun and amazing – and it is amazing – but there’s so much of it that goes on behind closed doors.
There’s a lot of stress. I’m always up late, I’m always occupied with emails thinking about what I’ve got to do.
Fashion is another of your big interests. What style rules do you live by?
Dress for yourself and not for anyone else. Know what suits your body. Over the years, you really do learn what styles suit you. It’s so important to know what suits your body and to dress for yourself because that’s how you feel most confident.
Who are your current favourite designers?
What’s next for you?
To really focus on the jewellery and work hard on the brand. I’ve got lots of potentially exciting things coming up this year but I don’t want to give anything away. Jewellery is definitely my number one.
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