Romeo Beckham steals the show in new Burberry campaign video and gets a smile from Edie Campbell

Nicola McCafferty
Yahoo Lifestyle
3 January 2013


When Romeo Beckham's first modelling campaign for Burberry was revealed, we didn't think style could get any cuter.

Then the British fashion house went and dropped a new spring/summer 2013 campaign video featuring Romeo and suddenly we found ourselves bowled over by his charm once again.

David and Victoria Beckham's adorable son steals the show in the new clip, showing off his very own brand of cuteness as he runs circles around the ever-professional models.

Grinning into the camera, the 10-year-old is seen modelling a dapper suit and funky purple metallic t-shirt, before playfully tugging at Edie Campbell's arm.

[Related: Romeo Beckham - first look at his first modelling campaign for Burberry]

It takes a little while longer for Romeo to break through Edie's concentration though, pretending to use his Burberry umbrella as a weapon before checking to see if he's earned a smile yet.

It's a few more smiles for the camera and poses, (Romeo was clearly more than happy to act up for the shoot, which was captured by acclaimed fashion photographer Mario Testino), before he gets his way though - finally getting a smile out of Edie as he puts his arm around her neck and points to her.

[Related: Romeo steals the show for Burberry in new metallic purple trench coat]

Check out the video above and tell us what you think over on Twitter.

What to read next

99 Retirement Tips from Ken Fisher

Tip #18: Beware of Annuities. If you have a $500,000 portfolio, get all 99 tips by downloading “99 Retirement Tips from Ken Fisher”.

VA Mortgage Rates In 2016

VA Rates as Low as 3.25% (3.405% APR) 30 Year Fixed. Exclusive For Veteran & Military Takes 1 Min!

University of Miami

Online Master's Degree Programs. Learn More!

Need Mother’s Day Deals?

Find ways to save on Keurig, KitchenAid, FitBit and buzz-worthy styles in Target’s Weekly Ad.

Hilton HHonors™ Card

Get 75,000 Hilton HHonors™ Bonus Points! Terms Apply. Offer ends 5/4

Live Life Unrestricted at Virginia Manor

Loudoun County’s top choice for one level living with resort-style amenities and walking trails. From the low $500s.