Rolls-Royce Have Just Created The World's Most Expensive New Car

·2-min read

Luxury car maker Rolls-Royce has unveiled the world's most expensive new car.

The £20million Boat Tail convertible grand tourer is the first of an exclusive trio of highly personalised nautically-based limousines.

Built using the chassis and engine of a Phantom, the rest of the motor is bespoke to the customer's specifications - including two fridges.

Each model will be heavily customised to the specifications of its buyer, and the first Boat Tail machine features an amazing rear deck with a cocktail table, chairs, and even a parasol extending from the rear. The owners, who have asked Rolls Royce not to name them, are said to have "a sense of style and a love of travel, adventure, and entertaining who collect cars, watches, pens and fine champagnes and like sailing".

The British carmaker has even exclusively modified the cabin to house personalised 'his and hers' wrist watches - either of which can be slotted into the dashboard to become the motor's clock.

The car took four years of "mind boggling attention to detail" and collaboration with the client to create - even the exterior paint colour is bespoke, modelled on the client's favourite colour.

To put the exclusivity of the commission into context, the £20million price tag would buy you the equivalent of around 40 personalised flagship Rolls-Royce Phantom limousines costing around £500,000 each (including bespoke extras).

Alex Innes, Rolls-Royce's head of Coachbuild Design, told Autocar: "It's something never seen on a motor car before, but it seemed a logical extension of our limousines that have umbrellas in their doors.

"This car is all about enjoying the high life, so we need to offer provision for if you're under the midday sun."

One reason for the steep price tag of the car is that it has been engineered and designed from the ground up as a one-off.

The chassis, engine and underpinnings are based on the existing Phantom limo, but everything above that was designed and created from scratch.

Measuring just under 5.8 meters or 19 feet long, the new four-seater two-door Rolls-Royce Boat Tail is the first to be built by Rolls-Royce's new Coachbuild department at the company's boutique headquarters in Goodwood, Sussex.

The car is double the price of Rolls Royce's previous most expensive car, 2017's Sweptail, which cost £10m.

Rolls-Royce's new Coachbuild arm has been set up specifically to capitalise on the growing number of similar such super-rich customers who want a luxury limousine that they can help to create and is unique to them.

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