Ever since she launched her lingerie brand Savage x Fenty in 2018, it's been clear that celebrating diversity and uniqueness with a wide range of models has been important for singer-turned-retail mogul, Rihanna.
"When I imagine something, I imagine everyone that I know and love being a part of it. I want to make stuff that I can see on the people that I know and they come in all different shapes, sizes, races, religions," she said last year.
"Whether that comes from my household and my childhood, to the circle of family that I've created around me. I really care that they be a part of what I do."
Now, Rihanna and her brand are being praised for hiring models with limb differences, in a post shared by Twitter user Kim Kelly which has gone viral, with over 20,000 likes and counting.
"Obviously representation only goes so far, but when your disability is on the rare side and you’re used to never seeing anyone else who looks like you, stuff like this feels really nice. Thanks for hiring models with limb differences, @rihanna," Kim wrote.
Also praising the model in the shoot, Lyric Mariah, Kim said: "Thank you for your work here @phenixsoul_, you look powerful and beautiful and it means a lot."
The comments were flooded with other social media users who agree. "People always said I should be a model but my internalised shame about my hands held me back. Never seen anyone with hands similar to mine before. I wish young me could have seen this," one wrote.
"Brb I’m crying. she does everything right. I’ve shown my friends Fenty models that represent them so uniquely and it always makes us emotional. Thank you Rihanna," another said.
Clearly model Lyric is feeling the love, as she's been retweeting lots of praise directed at the shoot and highlighting how powerful it is to see Rihanna's brand championing true inclusivity.
Last week, Lyric posted some shots of herself modelling the Savage x Fenty collection on Instagram with the caption: "You’re my pick too @badgalriri 🧡"
It's clear from the reaction to the work done here by Rihanna and Lyric, just how important it is for brands to reflect and represent as many people as possible in what they do. Let's hope more and more follow in the path of Savage x Fenty.
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