Rihanna Is Closing Her Brand Fenty With LVMH and Focusing on Expanding Savage x Fenty Instead

Nikita Charuza
·1-min read
NEW YORK, NEW YORK - FEBRUARY 07: Robyn Rihanna Fenty and Linda Fargo celebrate the launch of FENTY at Bergdorf Goodman at Bergdorf Goodman on February 07, 2020 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Bergdorf Goodman)
NEW YORK, NEW YORK - FEBRUARY 07: Robyn Rihanna Fenty and Linda Fargo celebrate the launch of FENTY at Bergdorf Goodman at Bergdorf Goodman on February 07, 2020 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Bergdorf Goodman)

Sad news for Rihanna fans, because the singer is closing her high-end designer collection with LVMH, Fenty. Launching the brand in 2019 made her the first Black woman to create an original brand for the luxury group. Rihanna put out a statement to Women's Wear Daily on her decision to pause. "Rihanna and LVMH have jointly made the decision to put on hold the RTW [ready-to-wear] activity, based in Europe, pending better conditions," the LVMH statement read. Typically, going on a hiatus means that the business is shutting down for good soon.

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If you're disappointed, though, there's some good news, too. Rihanna's been seeing success with her affordable lingerie line, Savage x Fenty, Fenty Skin, and Fenty Beauty. In fact, LVHM just announced that they are investing $115 million of funding into Savage X Fenty from L Catterton, a firm cofounded by LVMH and Bernard Arnault's Groupe Arnault, and multiple other funds. The press release stated that the investment would help support the existing business and help expand into retail. It also says that the brand has experienced "explosive revenue growth of over 200 percent while increasing its active VIP member base by over 150 percent." For one, I can't wait to see what Rih has in mind for the upcoming retail stores.