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We have to be honest, if we had to choose a favourite month, it would be July. The bloom of flowers, picnicking with reckless abandon, the long summer nights without the blistering August heat. Oh, and did we mention it's the month of Amazon Prime Day?
Not a Prime member? Don't panic – you can get a 30-day free trial and access all of the savings for free.
Yep that's right, the two day (12th and 13th July) discount extravaganza is upon us and once again we're eyeing up the best beauty deals the site has to offer.
With so much to choose from and only a limited amount of time to *add to cart*, we're on hand to let you know the best tried-and-tested options to shop. Our stand out skincare buy? The Elizabeth Arden Retinol Ceramide Capsules, currently reduced in the Prime Day sale by a click-inducing 41% – that's £42.35, down from £72.18, for 60 capsules.
These encapsulated retinol wonders have been name-dropped as a skin rejuvenating solution by both beauty editors and celebrities, and in a world where these two groups have access to the crème de la crème of beauty products, when they reveal what products have maintained a coveted spot in their routine, you pay attention.
For Reese Witherspoon, aka the woman who doesn't look like she's aged a day since she played pink-clad college student Elle Woods in Legally Blonde, Elizabeth Arden's Retinol Ceramide Capsules have sealed the deal when it comes to her retinol of choice.
Speaking to Harpers Bazaar, Witherspoon revealed the capsules had 'really changed the tone of [her] skin.' If the recommendation from Witherspoon and countless beauty journos isn't enough, let us give you a quick recap of these little capsules and what makes them so potent.
In case you hadn't heard already, retinol is kind of a big deal in the skincare world, thanks to its ability to increase cell turnover and improve skin texture.
These biodegradable capsules aren't just there to look cute on your dresser either (although we admit, the pearly pink is terribly chic). They serve the purpose of encapsulating the retinol formula and prevent air and light from degrading it and lessening its potency, something that can happen to retinol that isn't encapsulated.
These capsules also pack in our favourite faithful ceramides, which work to counter the drying effects retinol can have and help to maintain your skin's barrier. They're also free of fragrance and preservatives, a bonus if those aren't your skin's favourite things.
With Elizabeth Arden claiming these capsules deliver 76% more potency than your usual retinol, not only would you be getting an extremely high efficacy for your money at their normal price, but technically with the Amazon Prime Day deal, you'll be getting all of the bang for 40% off your buck.
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