Wearing red makes women feel more confident

Kim Hookem-Smith
Yahoo Lifestyle
14 January 2013

Forget about slimming black this January, you’ll actually feel more confident wearing bright red, according to a new survey.

Though the cold weather, Christmas excesses and January blued encourage us to reach for dark colours and chunky knits to hide the extra pounds and give us a style hug, we may be better off opting for less traditionally flattering shades of rouge.

More than a third of women polled by the British Heart Foundation (BHF) said that red was the colour that made them feel most confident and 13 per cent said they would wear their best red item if they wanted to impress at work.

Red has long been associated with glamour, as far back as the advent of colour films, which allowed Hollywood’s leading ladies to show off their powerfully pigmented pouts.

[Related: Red the colour of the Golden Globes]

Dr. Gayle Brewer, Senior Lecturer at the UCLan School of Psychology, commented on the findings: "The clothes and colours we wear have a real impact on the way we feel and the image we project. The colour red is associated with confidence and power.”

She added: “It appears women are donning their best red dresses and suits in order to make their mark at work.”

And luckily for us (and for the BHF, which is promoting its ‘Rock Up In Red’ campaign on February 1st to launch National Heart Month), red is also one of the colours of the A/W season and looks set to make a splash well into Spring/Summer 2013.

[Related: Kate Middleton wears high street to her portrait unveiling]

A number of celebs have received the memo. A definite red trend was seen at the Golden Globes this weekend, with Zooey Deschanel, Naomi Watts and Jennifer Garner all donning the shade. The Duchess of Cambridge also opted for the colour at the unveiling of her first portrait last week.

What’s your confidence colour? Share it with us on Twitter using #Ycolour.

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