After all, social media can take up a rather large amount of time and we just can’t picture Her Majesty getting caught up in a scroll-a-thon on Instagram.
That said, even the Queen, 93, knows the importance of a good social media presence. Hence why she’s looking to grow her royal team to include a Head of Digital Engagement.
The successful candidate will enjoy a salary of between £40-50,000 per year and will be in charge of overseeing Her Majesty’s Instagram and Twitter accounts and her website.
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The chosen person will work Monday - Friday from Buckingham Palace (offices don’t get much better than that) and will form part of the Royal communications team.
The Queen currently has 4.1 million followers on Twitter and 6.9 million on Instagram. They’re big numbers, but not in comparison to the Duke and Duchess of Cambridge who have 10.4 million followers on Instagram. The Duke and Duchess of Sussex are just a few hundred thousand behind with 9.9 million followers.
The Head of Digital Engagement will be expected to “find new ways to maintain the Queen's presence in the public eye and on the world stage” according to the advert for the position.
“The role of Royal Communications is to engage a worldwide audience with the public role and work of The Royal Family.” The advert reads.
“Joining this fast paced and dynamic team, your challenge will be to lead on and develop our digital communications strategy, and ensure that we make effective use of a range of digital platforms to support these aims.”
“You’ll provide digital and editorial leadership to a small team of digital media specialists, drive the content strategy of our digital channels, and work with colleagues across the organisation to continuously improve our digital presence.”
“Whether you're covering a State Visit, award ceremony or Royal engagement, you'll make sure our digital channels consistently spark interest and reach a range of audiences.”
It sounds pretty exciting.
The Queen was the first member of the Royal family to launch a website, Twitter account and YouTube channel, proving that the Internet isn’t just for the younger generations.
At 93, she has been praised for her tech-savvy approach.
The closing date for the role is Christmas Eve with interviews taking place in January 2020.
Thinking about applying? The role is calling for somebody who is “knowledgeable when it comes to best practice in all matters regarding digital communication, including management and latest technical developments.”
“Having managed social media networks for a high profile organisation, you'll have an understanding of how to maximise their benefits and minimise any risks.”