PSA: Jennifer Aniston Is Launching Her Own Beauty Brand

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Photo credit: Gregg DeGuire - Getty Images
Photo credit: Gregg DeGuire - Getty Images

There are some people who just don’t seem to age. Take Jennifer Aniston, for example. Ever since she became our favourite Central Perk employee, she… just hasn’t really changed.

What’s the secret, I hear you ask? Well, it seems like we’re all about to find out because the 52-year-actress appears to have revealed that she’s launching her very own beauty brand called LolaVie. Yep, you heard that right and no, this is not a drill.

Jennifer shared two photos on herself on a photoshoot with the mysterious caption: 'Something’s coming' and upon further inspection, both photos show only the back of her head, leading me to think hair care is on the way. I know, I know, an actual Sherlock Holmes over here.

But wait, there’s more…

Both pictures were also tagged with the LolaVie account, which currently has three posts on it. The first, a plant on a stack of books (so maaaaybe, it’s a botanical range?); then, a blurry picture of a wet bottle (surely a shower product??); and lastly, the back of Jennifer’s hair (OK, so hair care is definitely involved, right??).

Well, according to the U.S. Patent and Trademark Office, a trademark for LolaVie was filed all the way back in July 2019. It covers beauty products such as 'lotions for face and body, non-medicated soaps for face and body, non-medicated preparations for care of the skin, bath gel, deodorant and hair care preparations'.

Of course, this isn’t Jen’s first foray into the world of hair care – she used to hold a partial stake in Living Proof and was the brand’s spokesperson until she sold her share in 2016. Plus, LolaVie was the name of her first perfume, which was launched in 2010.

As for the lotions, soaps and skincare mentioned in the trademark? We’ll take it all.

Each of LolaVie’s Instagram posts is captioned with the same date: 8 September, meaning we won’t have to wait long to find out more. We also have no word on whether it'll be available in the UK or not – but for now, watch this space…

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