The British Fashion Council has named Priyanka Chopra as its Ambassador for Positive Change.
Chopra will support the organisation's efforts to change the fashion industry for the better and inspire future generations.
Within her new role, the actress will work to raise awareness and promote best practice within the industry, celebrate those who are inclusive and ethical, and also highlight the importance of creative education.
“I am thrilled to join the British Fashion Council as its Ambassador for Positive Change,” said Chopra in a statement. “Fashion has always been the pulse of pop culture, and can be a powerful force with the ability to connect cultures and bring people together. Through my role, I look forward to celebrating the incredible diversity and creativity of the industry, while working to champion budding and iconic designers doing their part to make an indelible impact on people and our planet.”
The news is part of the British Fashion Council’s work on the Institute of Positive Fashion (IPF), which aims to help the British fashion industry become more resilient, circular, equal and fair.
Caroline Rush, chief executive at British Fashion Council, commented on Chopra’s appointment: “We look forward to working with Priyanka over the next 12 months, for her to share her voice and knowledge on causes she cares about, helping us with the important goal towards creating an industry that is more diverse, equal and fair.”
Chopra will have an active role in various events held by the British Fashion Council, including London Fashion Week and The Fashion Awards starting from November 2020 until December 2021.
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