Princess Diana 'would be proud' of what Meghan and Harry are doing with social media, says expert

Alison Coldridge
Editor Yahoo Style UK

The late Princess Diana would be “so proud” of what the Duke and Duchess of Sussex are doing with their social media platform, according to a royal commentator.

The couple separated from the @kensingtonroyal Instagram account they previously shared with the Duke and Duchess of Cambridge and launched their own Instagram account @sussexroyal in April.

They broke an Instagram record by being the fastest account to reach one million followers and have since kept fans updated with their charity ventures and family milestones on the platform.

The Duke and Duchess of Sussex, photographed at the annual WellChild Awards in October, have been rather savvy with their use of social media since launching their Instagram account in April 2019 [Photo: Getty]
Prince Harry and Meghan Markle have used their Instagram account to share family updates as well as behind-the-scenes moments from royal tours and engagements (Getty)

“Diana would be so proud of what Harry and Meghan are doing with their platform at the moment,” royal reporter Omid Scobie told Yahoo UK.

“Not just carrying out the expected official duties of a working member of the Royal Family. But, also being creative with it. 

“Thinking outside the box, doing things differently. If [Diana] was around today, she would be doing exactly the same on social media.”

Since launching their account, the couple have used their platform to highlight and champion charities of all sizes.

They started in May by paying tribute to Mental Health Awareness Week by following and shouting about charitable organisations who promote mental wellbeing.

In June, they turned their attention to Pride Month and in July, the environment. In August, they turned to their followers for suggestions and asked them to nominate organisations that are a “force for change”.

In October, Meghan and Harry celebrated “community” and in November they honoured members of the armed forces and their families.

This month, they praised 12 organisations caring for those in need.

The couple also regularly share inspirational quotes on their Instagram account. Most recently, they shared a message from the late American author and motivational speaker Leo Buscaglia - also know as Dr Love.

The couple has also shared some intimate family moments. Behind-the-scenes moments from their royal engagements and tours have featured on the account, in addition to previously unseen family photos featuring members of the Royal Family, Meghan’s mother Doria Ragland and their son Archie, born in May.

A black and white photo, taken following Archie’s birth in May, showed the Queen, Prince Philip and Doria with the new parents and Archie. The photo also served as an opportunity to reveal Archie’s full name for the first time.

Rather than relying on the palace’s press teams to share the name with the media, the couple opted to let the public know their chosen moniker directly.