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Princess Charlotte meets her brother

On April 23, 2018, Princess Charlotte visited St. Mary’s Hospital in London to meet her little brother. For the momentous occasion, the 2-year-old wore a smock dress covered in blue flowers from Little Alice London. The £43 ($65) dress soon sold out from the website, which was founded by one of Kate Middleton’s old school friends. (Photo: Getty Images)

Princess Charlotte's adorable $62 dress is sold out

Monday might have been all about the new little prince, but Princess Charlotte stole the show. Not only did her waving and smiling to the crowd of press outside the Lindo Wing at St. Mary’s Hospital drive global onlookers wild, the royal, who turns 3 on May 2, sent fashion fans searching for her light blue dress.

The floral cotton piece with a white Peter Pan collar comes from Little Alice London and cost ₤45 ($62 USD). And while the piece comes in a variety of sizes for little tykes — from about 6 months to 6 years — every single one is sold out. However the brand, which was founded by one of the Duchess of Cambridges’s friends from school Alice Avenel, has plenty of other similar smocked dresses just in different (but equally adorable) prints.

This isn’t the first time parents have clamored for something Charlotte has worn out in public for their own children. Click through above for some sartorial moments from Charlotte that have made the “Princess Charlotte Effect” a powerful fashion force.

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