The shop's trademark brown paper bags have been given a festive make-over and now feature Christmassy red candy-cane stripes. At the top of the bag it says in bold print: "This bag makes great wrapping paper."
Primark's style editor Jody Spragg said: "We gave our brown paper shopping bags a holiday makeover! With classic candy cane stripes, they're the perfect wrapping paper. Just trim it to fit your gifts. If you're crafty, you can even fold it origami-style to make star decorations."
Once the wrapping paper has been used, it can then be recycled. If you're a spendthrift who likes to reuse paper and unwrap gifts with care and caution, it can be used again next year.
Primark's Christmas bags will be available throughout the festive period but shoppers won't be able to get hold of one until the UK's second lockdown ends on 2 December.
Primark's brown bags are made from a natural and renewable resource, and are 100% recyclable. This results in the minimum amount of waste possible. Though they might not weather well in the rain, they're eco-friendly.
Meanwhile, Primark bosses are currently considering opening some of their stores for 24 hours a day when lockdown lifts, as they expect them to be extremely busy in the lead up to Christmas and beyond.
Chief Executive George Weston told The Telegraph: "If we are able to trade in some stores up to 24 hours a day, then we can keep people more separate from each other more easily.
"We can keep the stores safer if everyone knows there are plenty trading hours and they do not have to rush on a Sunday into a six-hour period."
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