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This Pride month, it's warmed our hearts happy to see so many brands coming together in solidarity with the LGBTQ+ community, not simply by putting a rainbow on it but by putting their money — and voices — into it. (Although we never say "no" to visible rainbows.)
Some companies such as Disney, Fossil and Gravity have been giving 100% of the proceeds from their special-edition Pride collections directly to organizations that support the LGBTQ+ community. While others on the list, such as Coach and Kohl's have committed to large, lump-sum donations or year-round support. And then there are LGBTQ+ owned small businesses like Michael Todd Beauty and Dayum This Is My Jam that deserve the spotlight this month and beyond.
Our list of 23 is far from complete, but there's so much to explore from these brands. To help, we've included lots of links to the fuller Pride collections. Get these limited-run items while they last. Pride on!
Primary Graphic Tee in Prism Heart
Gender-neutral children's brand Primary is donating $5 to GLSEN for every order that includes a Rainbow Shop clothing item — up to $25,000. GLSEN works to end discrimination and bullying based on sexual orientation, gender identity and gender expression in K-12 schools. Kids of all ages can radiate love with this lightweight Prism Heart tee. The children's size is on sale for $12.50 while the adult's is down to just $16.50 (was $24).
One five-star fan writes: "The colors on the heart are vibrant, and the material is light and airy making it a perfect summer T-shirt."
Levi’s Pride Crossbody Bag
This shiny little silver bag caught our eye immediately. It can be worn as a crossbody bag or a waist pack thanks to the adjustable strap, which is adorned with symbols of peace, love, flowers, earth and stars. Good vibes.
Madison Reed Radiant Hair Color Kit
For Pride month, Ulta Beauty is spotlighting LGBTQ+-owned Madison Reed, Beekman 1802, Skip, and Andrew Fitzsimons, as well as other brands that support the cause — so you can do your self-care while caring for others.
If you're planning a home hair color sesh, consider Madison Reed's Radiant Hair Color Kit. One devotee reports: "I have been dying my hair for 20+ years, mostly at home. Madison Reed is by far the best at-home I've ever used, and now I won't use anything else. No harsh fumes, no damaged hair and at this point, I am 50% gray and it does an excellent job of covering."
Madison Reed is a proud supporter of The Trevor Project, the world’s largest suicide prevention and crisis intervention organization for LGBTQ young people.
Gravity Limited Edition Pride Weighted Sleep Mask
Weighted blanket experts Gravity have introduced a Limited Edition Pride Weighted Sleep Mask. All profits go to LGBTQ+ charity partners in New York City, where the company is based. This mask blocks light and adds up to a pound of weighted pressure to aid in relaxation. One size fits most, thanks to the adjustable Velcro strap.
"Migraine-free sleep," reports a five-star fan. "Honest to God, I didn't know how much I needed this mask until I wore it the first night. It was the best sleep I've had in months. I usually wake up with chronic migraines due to pressure sensitivity, stress and chronic back pain...Best purchase I have made."
Disney Pride Collection Mickey Mouse Loungefly Mini Backpack
The Disney Pride Collection features apparel from Disney, Marvel, Star Wars and Pixar as well as plushies, pins, pet accessories and more. Through June 30, 100% of the proceeds from this collection will support LGBTQ+ youth and family organizations such as the Ali Forney Center, which works with youth at risk of homelessness.
This sweet little faux leather backpack features Mickey's signature ears and sends a message of love with its vibrant rainbow heart. One five-star fan writes: "Excellent design! I love how the rainbow heart pops because of the sleek black on the bag. It's Disney but not too in your face... Very cute!"
Limited Edition Pride Neutra Three-Hand Medium Brown Eco Leather Watch
Timeless watch brand Fossil has launched another limited-edition Pride collection, featuring a beautiful assortment of limited-edition jewelry and accessories. Fossil is generously donating 100% of the proceeds from this collection to The Trevor Project!
This Pride Neutra Three-Hand Medium Brown Eco Leather Watch features a graphic rainbow face with a bonus Pride flag on the underside. Also available in black!
Apple 40mm Pride Edition Braided Solo Loop
Speaking of watches, check out this fun Apple Watch band: Apple 40mm Pride Edition Braided Solo Loop. Made from recycled yarn and thread, this band is sweat- and water-resistant and it comes in nine sizes to ensure an ultra-comfortable fit. You can even add an animated watch face to match.
Apple is a financial supporter of more than 10 major LGBTQ+ advocacy groups.
Made by Mary Pride Ring
Jewelry maker Made By Mary has launched this Pride Ring with a promise to donate 10% of net proceeds to The Trevor Project. Available in gold vermeil or sterling silver, the ring features a rainbow of cubic zirconia gems and white enamel. Wear one for a delicate, minimalist look or buy a few and stack for impact. Hurry! Sizes are going fast!
Athleta Elation Train 7/8 Tight
Athleta celebrates the LGBTQ+ community this June with a collection of shorts, tops, tights and totes. The company is donating $50,000 to LGBT SportSafe, an organization that fosters a culture of inclusion and equality in sports.
The colorful Elation Train 7/8 Tights will perk you up during workouts and days of relaxation Available in regular sizes XXS to 3X as well as petite and tall sizes. "Cute tights with a great message!" writes a fan. "They fit like a second skin and have great compression."
Pride Adult Humankind Unisuit
Target has gone all out again this year for its 2022 Pride collection. The collection continues, running the gamut from children's clothing to pet supplies and books. Of special note are the limited-time offerings from two queer, female-owned companies: all-gender swimsuit brand Humankind and inclusive activewear brand TomboyX. Target is not new to promoting and supporting LGBTQ equality: For over a decade the company has been a financial supporter of GLSEN.
For a limited time, you can pick up this cool, gender-inclusive Pride Adult Humankind Unisuit swimsuit that's suited for all types of bodies, sizes S to 4X. One fan writes: "I'm loving this! The top is lined enough that I don't think I'll need an additional top beneath it, and it provides all the coverage — and pride! — that I could wish for. This is the first time in a long time that my excitement for swimwear has survived the try-on."
Bombas Pride Ankle Sock 7-Pack and Tote
Every purchase from Bombas Pride campaign is matched with clothing donated via their Giving Partners to LGBTQIA+ community who are experiencing homelessness. They've got bold and beautiful socks, tees, totes and more.
Show pride Sunday through Saturday with this Pride Ankle Sock 7-Pack and Tote — on sale now for $90. These "squishy comfort, durable" socks are "perfection" fans say, and have earned a 4.8 rating over from some 30,000 shoppers! One reports: "These are my most happy-making Bombas in the drawer. It seems silly, but I smile inside every time I reach for them and put them on. And I smile when I take my shoes off at the end of the day, too."
Coach Swinger in Rainbow Signature Canvas
Coach has gone all out with its extensive Coach Pride Collection of signature bags, shoes, hats, even swim trunks. Coach continues to support LGBTQ+ youth through partnerships with Hetrick-Martin Institute, Point Foundation and CenterLink Community of LGBTQ Centers.
Of this stunning Swinger bag, one delighted shopper writes: "The CUTEST tiny crossbody clutch. Absolutely adore Ms. Shirley Swinger. That's literally what I named her!"
Adidas Stan Smith Pride Shoes
Adidas has once again partnered with the British LGBTQ advocacy group Stonewall UK and Athlete Ally, which fights homophobia and transphobia in sports. Its Love Unites Pride collection, featuring celebratory designs by queer Australian artist Kris Andrew Small, is inspired by the activists involved in the Stonewall Uprising. There's plenty of exciting footwear, clothing and accessories to explore.
Small's doodles liven up these comfy, cream-colored Stan Smith Pride Shoes, made with recycled materials. "Best version of Stan Smith," writes a five-star fan. "Really comfortable, unique design full of colours." Available in men's sizes 4.5 to 14 and women's 5.5 to 15.
ph by The Phluid Project Born to Love Crop Tee
We adore the simple messaging on this "Born to Love" crop tee, now on sale in sizes XS through 4X. Don't fret, it's not that cropped. Plus you can always pair it with a high-waisted jogger or wear it over a tunic tank.
Kohl’s teamed up with the LGBTQIA+-owned ph by The Phluid Project to launch this inclusive collection. Kohl’s has also committed to gifting $100,000 to The Trevor Project this year.
Soniclear Petite Antimicrobial Cleansing Brush
QVC and HSN are putting their wallets together to donate $100,000 to The Trevor Project. There are plenty of festive Pride products to shop at QVC — we see you half-priced rainbow Sketchers! — but QVC is also doing the real work of elevating LGBTQ-owned small businesses.
One such biz is Michael Todd, maker of the popular Soniclear Petite Antimicrobial Cleansing Brush. "For you gals that were devoted Clarisonic users, here is your replacement. It operates with two different heads for cleaning and my face is squeaky clean again."
Betsey Johnson items are always a blast, and this fab roller skate crossbody bag is no exception! And it's now on sale for $90 (was $135). Writes a fan: "I love it!! As with all of your fun bags, it has made a huge statement and drawn plenty of attention!!! Keep making these fun bags.....and I will keep buying them!!"
Pride Limited Edition Cluster Ring by Common Era, Made to Order
Profess your undying love to that special someone (including yourself) with this limited-edition Pride Cluster Ring from female-founded Common Era. This stunning piece, featuring peridot, ruby, iolite, diamond and emerald, is made to order using 100% recycled 14k yellow gold. And 20% of all proceeds are devoted to The Trevor Project.
Cole Haan Generation Zerogrand II
Cole Haan released its small but sweet Pride Collection with a vow to donate a minimum of $25,000 to The Trevor Project. This sustainable rainbow-flecked sneaker caught our attention for it's cool look and even cooler make-up: vegan microfiber suede made with 21% recycled content, reconstructed felt from 85% recycled plastic bottles, 100% recycled laces, and our favorite part: a cushiony FlowerFoam sole made using natural dandelion rubber. These lightweight, shock-absorbing walking shoes are available in women's sizes 5 to 10.
Dr. Martens 1461 for Pride Smooth Leather Oxford Shoes
Dr. Martens is giving $200,000 to The Trevor Project — they've had a long partnership. This year's Pride offering: the limited-edition 1461 for Pride Smooth Leather Oxford Shoe. Smooth white leather with an embossed Pride flag, this three-eyed oxford is a beauty. And it's built to last, as all Dr. Martens are. Runs normal-to-wide in men's sizes 6 to 12 and women's 5 to 12.
Chuck Taylor All Star Pride
This comfy patchwork Chuck Taylor high-top is just one of many treasures you can find in this year's Pride collection from Converse. The unisex shoe comes in men's sizes 3 to 13 or women's sizes 5 to 15 and features a patchwork design to represent the important concept of "Found Family." Converse gives annual grants to a number of groups that support LGBTQIA+ youth, such as the It Gets Better Project.
Fluevog Pride Scarf
This year the always-exciting shoemaker Fleuvog is commemorating Pride 2022 with a custom mulberry silk Pride Scarf. Every penny of the profits from this 24" by 24" Pride Scarf will be donated to the Marsha P. Johnson Institute, which supports black trans people.
Pride Jams 6-Pack from Dayum This Is My Jam
I'm hooked on the deliciousness created by Dayum This Is My Jam, a trans- and queer-owned Richmond, VA–based small biz. They get kooky and creative with their jams, pickles and salsas — and it works!
Try the Pride Jams 6-pack, which comes with 2.5 oz jars of TransJam in flavors such as Born this Gay (rose and rosé), An ElderLasting Love (elder-blackberry) and Glitterbomb (strawberry-agave-gold dust). You'll get a fun sticker too.
NEON Pink Block Party Lemonade Pop-Tarts
In other fun food news... For the first time, Pop-Tarts is releasing a special Pride box: NEON Pink Block Party Lemonade Pop-Tarts, featuring art by queer illustrator Thaddeus Coates. Pop-Tarts is also giving $10,000 grants, plus $2,250 from sales, to four local BIPOC LGBTQ+ organizations, in addition to donating $100,000 to GLAAD. And all you have to do is pay $5 per box!
The reviews quoted above reflect the most recent versions at the time of publication.
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