Pride 2021: Beauty brands supporting LGBTQIA+ causes

·2-min read

As Pride Month is now underway for 2021, expect to see a lot of rainbow-themed merchandise appear on shelves.

A number of top beauty brands are also unveiling special collections this June, with many giving back to the LGBTQIA+ community. Read on for details.

Morphe’s Live with Love collection

This year, the team at Morphe have collaborated with superstar Todrick Hall on the Live with Love range. Comprised of a hand mirror, eye brush set, and 25-pan eyeshadow palette featuring bright pops of purple and joyful shades of yellow, this limited-edition offering has all you need to make a serious style statement. One hundred per cent of the net proceeds from Morphe’s Pride collection will support the LGBTQIA+ community through a partnership with The Trevor Project.

Eylure’s Pride Line & Lash Kit

If you’re in the market for some new false eyelashes, Eylure’s Pride Line & Lash Kit is a great option. The incredible glue liner pen makes application a breeze, while the fluttery faux mink wispy lashes are guaranteed to add length and fullness. Better yet, Eylure has pledged a donation to support and sponsor some of the amazing work that organisers at U.K. charity Just Like Us will be doing over the next few years.

Herbivore’s Prism

For every jar of Prism AHA + BHA Exfoliating Glow Serum or bottle of Prism Botanical AHA + BHA Exfoliating Glow Facial sold, the team at cult skincare brand Herbivore will give $1 to The Trevor Project, with a minimum donation of $75,000. In addition, a range of pronoun pins and rainbow sweatshirts, inspired by the Prism family of products, is now available to buy from the company’s website.

NYX Professional Makeup’s Ballroom Makeup collection

Executives at NYX Professional Makeup have long been supporters of the LGBTQIA+ community, and this year is no different. The latest campaign is dedicated to the underground ballroom culture of the ‘80s and ‘90s that became a safe place for people to display their artistry and express themselves, with the brand continuing to be a proud ally of the Los Angeles LGBT Center. Key products to check out include the Born to Glow Icy Highlighter Duo, which features metallic shades infused with micro-fine pearls for maximum reflection, and the Epic Wear Liner Sticks, a range of powerfully pigmented eyeliner pencils that deliver waterproof, smudge-proof, and fade-proof colour.