Prada to ban fur from all new products and designs

Olivia Petter

Prada has announced it will be ditching fur from its collections as of February 2020 after years of being urged to do so by animal rights activists.

The luxury Italian fashion house made the announcement on Wednesday afternoon, with Miuccia Prada confirming that The Prada Group, which also owns Miu Miu and Church’s, is “committed to innovation and social responsibility” and has vowed to “meet the demand for ethical products.”

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