The Italian label is being applauded for helping make fashion more diverse and accessible to all. [Photo: Instagram/Stefano Gabbana]
Dolce & Gabbana has become one of the first luxury labels to target the Muslim market with a collection of chic hijabs and abayas. The Italian brand broke the news of its new venture on Instagram, with designer Stefano Gabbana posting a series of photos of the new range.
Created in Dolce & Gabbana’s signature colourful prints, the collection, boasted patterns that the label’s customers and fans have come to love and expect, including flowers, fruit and polka dots teamed with a sprinkling of lace and satin.
Ditsy daisies, lush red roses, lace trims and neutral hues are prominent. [Photo: Instagram/Stefano Gabbana]
Dolce & Gabbana may be one of the first globally recognised brands to fashion hijabs and abayas, but it’s not the only fashion company attempting to target the lucrative Muslim market. According to a report by Thompson Reuters, Muslim women are expected to spend $484 billion on clothing and shoes by 2019, so it’s definitely a market that could make brands plenty of money.
The likes of Tommy Hilfiger, Oscar de la Renta and DKNY create Ramadan collections and the high street’s also getting in on the action, with Zara and Mango following suit.
The brand’s favourite fruit - the lemon - even puts in an appearance. [Photo: Instagram/Style.com Arabia]
While H&M doesn’t yet release an annual Ramadan line, it made headlines in September 2015 for becoming one of the first fashion brands to feature a hijab-clad model in one of its adverts – a sign that fashion is finally becoming more inclusive and diverse.
The advert featured Mariah Idrissi, a 23-year-old Londoner of Pakistani and Moroccan ancestry who says it feels like women who wear hijabs are “ignored” when it comes to fashion.
Mariah Idrissi starred in one of H&M’s UK adverts, released last year. [Photo: Instagram/Mariah Idrissi]
Speaking to The Fusion about the advert, she confessed she has no idea why she was booked for the job.
“It might be because hijab fashion has boomed in the last few years and to finally see a hijabi [a woman who wears a hijab] in mainstream fashion is a big achievement,” she said.