An advert for breast surgery in New York has been targeted by a group who plaster stickers stating ‘This Oppresses Women’ wherever they are found.
The National Women’s Liberation (NWL) have targeted posters for a plastic surgery offering breast augmentation that features women holding fruit over their breasts.
Commuters in the city have took pictures of the defaced ads, that have been supported by feminists on social media.
One person who snapped the ad wrote on Instagram: “I can’t tell how many times I wished I had one of these sticker to put exactly where this one is now.”
This is not the only ad that the NWL have targeted - the campaign has been active since mid-June this year and the group have urged others to place the stickers wherever they feel is necessary.
They state on their website: “We are sick of being bombarded with advertisements that depict women only as sexual objects.
“[Advertisements] That use our bodies to sell products. That embolden men to disrespect us. That tell us we are not worthy unless we conform to unrealistic, sexist, racist and unhealthy beauty standards.”
Anyone wanting a set of stickers are advised to email the group so that they can send them out.
Other ads that have been plastered with stickers include the ‘Are you beach body ready’ advert for Protein World, that caused controversy when they started appearing on public transport.
A petition set up to see the ad banned resulted in the adverts eventually being taken down.
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