PJs Have Become My Second Skin—and These Are the Pairs I'm Tempted by

Emma Spedding
·4-min read

This time of year is typically when we see a spike in sales of fancy pyjamas, as many indulge in beautiful PJs for the Christmas period or to give as a gift. Given our lead-up to Christmas this year is spent pre-dominantly on the sofa, rather than bar hopping, it's unsurprising that for many of us pyjamas have become something of a second skin. If you're looking to upgrade from your trusty old flannel PJs, there are a number of little-known and independent labels creating beautiful sets that are worth spending a little more on.

Following this year's lockdown restrictions, loved British dress brand Rixo pivoted into loungewear, creating pyjama sets and robes in its distinctive star and floral prints that have made Rixo dresses a household name over the past five years. A favourite pair in the WWW office is the blue gingham trouser set complete with frills, puffy sleeves and a Princess Di collar. They also all come with a matching eye mask.

You can't talk about pyjamas in 2020 without mentioning cult label Sleeper—the feather-trimmed pyjama sets have been yoyo-ing in and out of stock over the past year, and have become the most sought-after outfit for the festive season this year, and have been worn by Kendall Jenner and Holly Willoughby over the past month. Keep scrolling for more of the pyjama brands I love this year.


Rixo has launched loungewear for the first time this month, including beautiful printed robes, pyjama sets and matching eye masks. The red and black vintage rose print rose is my personal favourite.

Rixo Austin Set Multi Bloom Black Blue (£195)

Rixo Logan Vintage Rose Black (£180)

Rixo Vera Set Navy Gingham (£150)


Honna London was founded by stylist, fashion editor (and former WWW contributor) Barbara McMillan and creates classic striped pyjama sets that are beautifully made for £120. The sage green version is a recent addition, and perfect for Christmas.

Honna Sage Stripe Pyjama Set (£120)

Honna Powder Pink Nightshirt (£89)


Honna Powder Blue Stripe Pyjama Set (£120)


I struggled to find any Sleeper pyjamas that are still in stock for this piece, as this brand has that much hype this year. The black trouser set with feather trims is like fashion gold dust this year, but I also love the yellow and pink gingham versions.

Sleeper Black Party Pyjamas (£213)

Sleeper Pink Vichy Party Pyjamas (£213)

Sleeper Party Feather-Trimmed Crepe De Chine Pajama Set (£262)


Tekla is another amazing brand to arise from Copenhagen—the Danish brand was created in 2017 making bathrobes, bedding and beautiful classic, and very simple PJs. Oh and Harry Styles is a fan.

Tekla Striped Organic-Cotton Pyjama Shirt (£135)

Tekla Striped Organic-Cotton Pyjama Trousers (£110)

Tekla Organic-Cotton Poplin Pyjama Top (£135)

Tekla Organic-Cotton Pyjama Shorts (£85)

Desmond and Dempsey

According to Net-a-Porter, the idea for Desmond & Dempsey was born as co-founder Molly Goddard used to sleep in her boyfriend Joel's button-down shirts and they made a pyjama brand together so that she would stop spilling coffee on his shirts. The sets all have a menswear feel, and use hand-painted vibrant prints.

Desmond & Dempsey India Printed Organic Cotton Pajama Set (£180)

Desmond & Dempsey India Printed Organic Cotton Pajama Set (£120)

Desmond & Dempsey Tiger Printed Organic Cotton Pajama Set (£120)

Pour Les Femmes

Pour Les Femmes was created by House of Cards star Robin Wright and designer Karen Fowler. They created the brand as they couldn't find the perfect lightweight pyjamas, and married this with their desire to create a socially conscious business. Pour Les Femmes supports charitable organizations that directly help women in conflict regions—the details of the campaign are listed in detail on its website.

Pour Les Femmes Striped Cotton-Lawn Pyjamas (£208)

Pour Les Femmes Piped Cotton-Sateen Pyjamas (£255)

Pour Les Femmes Snowflake-Print Cotton-Sateen Pyjamas (£255)

Olivia von Halle

When it comes to luxury pyjamas, Olivia von Halle is the ultimate brand for silk sets you can wear outside the house and nine years since its launch has become a firm fashion crowd favourite. Kate Moss has been seen several times in the classic striped silk PJs.

Olivia Von Halle Lila Printed Silk-Satin Pyjama Set (£460)

Olivia Von Halle Lila Striped Silk-Satin Pyjama Set (£420)

Olivia Von Halle Coco Crystal-Embellished Silk-Satin Pyjama Set (£450)

Next up, see our guide to the key trends for autumn winter 2020.

This article originally appeared on Who What Wear

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