Pitbull has signed on to be one of the faces of fitness company Echelon.
As part of his new gig for the at-home exercise bike brand, the superstar will create brand-new content for community members, including a dedicated anthem song that will be released as a single on his new album.
In addition, Pitbull has approved a dedicated "Ride with Pitbull" content channel, the ability to ride with the rapper and some of his dancers, a co-branded bike, as well as merchandise centred around the Timeless album launch.
"It is truly an honour to partner with Echelon Fitness," the 40-year-old, real name Armando Christian Pérez, commented. "With this new venture, we look forward to producing new avenues for music and fitness. Music is the universal language. Fitness is a cultural movement. Together we will create a powerful generation. I don't know about you but that makes me feel good, Dale!"
And not only is Pitbull set to serve as a brand ambassador but as a stakeholder too.
"Learning Pitbull was a fan of our product and our community was humbling," added Lou Lentine, president and chief executive officer of Echelon Fitness. "We have been experiencing significant growth, and confidence from key financial investors, including a recent investment led by Goldman Sachs. Pitbull has featured and been featured with some of the biggest talents in the music industry. And now his latest feature is with Echelon Fitness. We are so excited to welcome Mr. Worldwide to the team!"