Pimm’s Has Launched A New Super-Summery Flavour And We Cannot Wait To Try It

·1-min read
Photo credit: Pimm's
Photo credit: Pimm's

Yes, the weather is naff right now. But, with June just around the corner, surely the evenings will start getting longer and warmer soon, right?

With this in mind, we’re getting all riled up at the idea of mixing up a big, ice-cold jug of Pimm’s to enjoy in the garden – especially this new, extra-summery version of the iconic drink.

Pimm’s new flavour, Pimm’s Sundowner, features juicy raspberry and tart redcurrant flavours. This fruity aperitif is best enjoyed as a Pimm’s Sundowner Spritz aka mixed with lemonade, Prosecco or sparkling wine with a fresh fruit garnish, such as raspberries.

Adrienne Gammie, Category Director for Pimm’s, Gins, Baileys and Non Alc spirits at Diageo, comments, “Pimm’s is already an unmistakable taste of summer, and we’re thrilled to introduce PIMM’S Sundowner as the new Brit spritz made especially for those early evening moments when the sun goes down and the evening begins. Whatever the weather, we’re sure that everyone will enjoy toasting the sunset with Pimm’s Sundowner.”

Photo credit: Pimm's
Photo credit: Pimm's

Pimm’s Sundowner will be available exclusively in Sainsbury’s stores and on Amazon from 24 May. A 70cl bottle (ABV 18%) will set you back £15. The new super-summery Pimm’s will also be available at selected pubs and bars, including Green King Metro and Young's Pubs.

Hurry up, summer!

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