This Morning's Phillip Schofield was left red-faced on Thursday's (June 25) episode after making an embarrassing blunder by accidentally confusing a sex toy company and a holiday company.
During Martin Lewis' money advice segment, caller Rebecca rang in for advice, as she was struggling to get her holiday cancelled.
Phil then chipped-in: "Rebecca, if Lovehoney said...," before realising he had accidentally referred to the sex toy company, as he quickly corrected himself to "Loveholidays".
"Lovehoney... that's a whole different package coming through the door there, it's a different package holiday!" he quipped.
Holly laughed as she declared: "Totally different, yeah."
Phil then tried to repeat the question with the right name included, though still had the giggles as Holly struggled to contain her laughter as well.
Oh dear, Phil. Still viewers at home found the moment hilarious, one asking: "Have you been ordering non essential items there @Schofe during lockdown[?]"
Another joked: "The #lovehoney social media manager having the best day..."
Earlier in the show, meanwhile, presenter Josie Gibson suffered her own blunder as she decided to jump in the sea, not realising she was still wearing her microphone.
"What about your mic?" Phil shouted over the live link. "Take your mic off! Take your kit off!"
She quickly realised her mistake, and Phil joked later on: "There'll just be that little flash of blue behind her as the water gets in the battery pack."
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