Pete Davidson lands H&M fashion campaign

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Pete Davidson has been tapped to star in a new menswear campaign for H&M.

The King of Staten Island actor showcases his eclectic personal style in the imagery, and in one photo, poses in an orange printed shirt and lilac shorts while holding a parrot.

Reflecting on his foray into fashion, Pete explained that he was excited to highlight the power of clothes to express ourselves.

"Collaborating on this campaign was a great experience," the 28-year-old shared. "We had a lot of fun creating the photos and content. The clothes are comfortable and feel great to wear which is what I love about H&M."

Emphasising bosses at H&M's pledge to cut back on waste and promote sustainability, the campaign encourages men around the world to enjoy what they already own, buy vintage, and then add in the new pieces that matter from H&M's menswear collections.

And Henrik Nordvall, global business unit director for menswear at H&M, insisted Pete was the perfect fit for the brand.

"We are thrilled that Pete Davidson is the face of our bold new campaign. Pete encapsulates everything H&M loves about the new menswear mood, with his self-confidence and play with personal style. He is so relatable, inspiring guys around the world to create the moment with their look themselves," he added.

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