Pete Davidson is the new face of men's grooming brand MANSCAPED.
The comedy star has signed a four-year partnership with the company, and as part of the deal, he will serve as a brand ambassador and shareholder.
In the debut commercial, Pete is seen ad-libbing one-liners while wearing a black satin robe and promoting the products, including the Lawn Mower body hair trimmer.
"Meet the new face, among other parts, of MANSCAPED," he concludes.
Reflecting on the collaboration, MANSCAPED founder and chief executive Paul Tran insisted the former Saturday Night Live actor was the perfect fit for the brand.
"Both his sense of humour and sense of self closely fit our brand voice and values," he added. "One of those core values is to not take ourselves too seriously; it makes our brand approachable and allows for authentic connections with our fans. We're so fortunate to work with Pete who is incredibly talented and has a natural ability to connect with men and women all over the world in a similar fashion."