PETA Names Ganni, Gucci And Valentino Among Best Cruelty-Free Brands In 2021

·3-min read
Photo credit: Courtesy of brands
Photo credit: Courtesy of brands

In a year that's seen major fashion houses ban fur, the desire for ethical fashion continue its meteoric rise, and ELLE become the first major publication to stop publishing fur across its editorial and advertising content world wide (props to us!), it feels more important than ever to celebrate the important steps being made towards a more sustainable and cruelty-free fashion future.

PETA's annual Fashion Awards do just that, giving recognition to those brands, style icons and designers 'who have made big statements for animals'. And today, the results of 2021 Awards have been announced. Here's everything you need to know, and the brands to be particularly proud of:

Biggest fur-free moment: Kering

Photo credit: Imaxtree
Photo credit: Imaxtree

As the first ever luxury fashion group to ban animal fur across all its brands, including the likes of Balenciaga and Bottega Veneta, Kering deservedly won the award for 'Biggest Fur-Free Moment'. Most of Kering's fashion houses already began phasing out fur some years ago – remember when Gucci led a small revolution by announcing it was going fur-free in 2017? But it was only in October this year that Kering's CEO and chairman Francois-Henri Pinault announced that 'fur has no place in luxury', officially banning it from all future collections – much to PETA and ethical fashion lovers everywhere's delight.

Best luxury moment: Valentino and Armani

The 'Best Luxury Moment' award went to fashion houses Valentino and Armani for their decision to ban angora earlier this year due to its cruel production methods.

Progress award: GANNI

The 'Progress Award' was won by street-style favourite GANNI, which went leather-free earlier this year due to the material's negative impact on the environment and animals – turning its attentions instead to vegan materials, which are becoming increasingly popular.

Photo credit: Courtesy of brand
Photo credit: Courtesy of brand

Best vegan shoes: Allkind

Ethical and sustainable luxury brand Allkind won big, thanks to its 100% vegan leather shoes, which don't scrimp on style.

Innovation award: Gucci

Gucci was awarded for making strides in the use of cruelty-free leather alternatives, by creating its own in-house vegan leather crafted from 77% raw plant-based materials. The new textile, called Demetra, is the result of years of dedicated research and will be used to create the brand's signature accessories.

Photo credit: Courtesy of brand
Photo credit: Courtesy of brand

Best vegan bag: Stella McCartney

It's no surprise that the original ethical fashion queen received a coveted award. This year, the brand was celebrated for its Frayme Mylo bag, made from infinitely renewable mycelium and debuted at Stella McCartney's SS22 show in Paris.

Vegan glow-up: Adidas

The cult Stan Smith sneaker has been given a vegan make-over, and is now available in animal-free materials. Bravo, Adidas!

Best wool-free knitwear: House of Sunny

East London label House of Sunny has been gaining momentum since being spotted on the likes of Bella Hadid – and now its colourful, patterned knits are PETA-approved too, thanks to the fact that they are entirely animal-free.

Photo credit: Courtesy of brand
Photo credit: Courtesy of brand

Men's fashion award: Oliver Co. London

The socially conscious modern man should look to Oliver Co. London for stylish accessories which are made from bio-based materials including apple leather, wood and organic cotton.

Collaboration award: Nike and Ananas Anam

The iconic sportswear brand teamed up with material innovation company Ananas Anam to create a sneaker collection made entirely from pineapple leaf fibres. Naturally, PETA is a fan – and so are we.

Special achievement award: Elisabetta Franchi

One of the first designers to go fur-free back in 2012, and subsequently dropping feathers and angora from her designs, Elisabetta Franchi won the Special Achievement Award for her contributions to ethical fashion.

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