While this year's celebrations will be a little different to usual, the premise stays the same and Valentine's Day offers the perfect opportunity to express your appreciation for your loved one, particularly if you've spent the past year in lockdown together.
Whether you mark the occasion with flowers, jewellery, a beauty product or a card, there's a host of ideas out there. But, if you're looking to make a romantic gesture in the form of a perfume, you've come to the right place.
Owing to it being a particularly personal item, as well as an investment purchase, perfumes are a notoriously difficult item to buy for someone else. But, nail it and it truly is a gift that keeps on giving.
Our advice for the best way to avoid disappointment is to opt for a classic scent or one that has been tried and tested, which is exactly where we come in.
When curating this round-up of the best perfume deals to shop ahead of Valentine's Day, we kept a close eye for the scents we've personally reviewed, so that you can rest assured knowing the fragrance you buy will be a worthy investment and a gift that they'll fall in love with.
With some of our beauty retailers slashing the price of our favourite fragrances ahead of the big day, you can save while you shop too.
Whether you're after a men's aftershave, a unisex scent you may choose to share or a women's spring perfume that'll see them through the next season, we've found all the best deals so you can seriously impress you're loved one this Valentine's Day.
Our IndyBest team has hand-picked every deal featured here. We may earn some commission from the links in this article, but our selections have been made independently and without bias. This revenue helps to fund journalism across The Independent.
The best fragrance deals for Valentine's Day gifts
Laboratory Perfumes atlas, 100ml: Was £70, now £60, Mr & Mrs Stitch – Buy now
Buying for him this Valentine's Day? This scent landed the top spot in our guide to the best men's winter fragrances thanks to the fact it "offers a nice refreshing change from the usual heavy, woody fragrances that dominate the winter fragrance market". "It’s not your average fragrance and is sure to attract questions and compliments aplenty which is why we liked it so much," praised our writer.
Gucci Bloom gocce di fiori eau de toilette, 100ml: Was £92, now £61.32, Debenhams – Buy now
As we enter into spring, you might be thinking that it's time to update your scent and this musk is the perfect one to do it with. Featuring in our guide to the best women's spring fragrances, this is "a new twist on the modern classic Gucci bloom," noted our writer. "Joyful and radiant as a fragrance, it also has an ethereal vibe that’s slightly lighter and fresher than the original scent. Extra marks for the prettier-than-thou box too," she praised. With more than 30 per cent off, this is a no-brainer.
Calvin Klein CK one, 200ml: Was £60, now £30, Superdrug - Buy now
With 50 per cent off this scent, you seriously can't go wrong, not least because of the price but also because it received high praise in our review of the best unisex perfumes with our writer noting that it was one of the first unisex fragrances to become mainstream in 1994. As a much-loved fragrance, our reviewer said: "You’ll find citrusy notes of mandarin, papaya, bergamot and lemon, warmed by aromatic nutmeg, jasmine and violet. On the first spritz, it’s sharp and clean, but it settles to a deeper, subtler scent as it dries on the skin." At such a competitive price and a scent you can share, this will make a great Valentine's Day gift.
Acqua di parma colonia futura, 100ml: Was £113, now £68, Allbeauty – Buy now
Having featured in our round-up of the best perfumes of 2020, this is another fragrance you can trust. It's a "blend of heritage and modern" wrote our reviewer. Made from "99 per cent natural ingredients, and everything but the spray dispenser is recyclable, including the cap", it's an eco-friendly choice. As for the scent, you can expect citrus, bergamot, lemon and grapefruit mixed with lavender and sage, which our writer noted was "expected and unexpected".
If you don't mind festive packaging, John Lewis & Partners currently has the Acqua di Parma colonia futura eau de cologne fragrance gift set on offer for just £77. Comprising a 100ml bottle of the cologne, a hair and shower gel, and a deodorant spray, it's a worthy investment.
Flower by Kenzo eau de vie, 30ml: Was £41, now £29.30, Allbeauty – Buy now
Another favourite, this summery number also featured in our review of the best women's spring perfumes, with our writer praising it for being "ground-breaking". The brand has given its best-loved floral scent an update, "think notes of tonka bean, neroli, ginger and white musk for a youthful, uplifting fragrance," noted our writer.
Gucci memoire d'une odeur, 100ml: Was £92, now £61.32, Debenhams – Buy now
High street stalwart, Debenhams, has slashed the prices of many of its leading products in its warehouse clearance sale, and luckily, fragrances have not been excluded. You can save a whopping 33 per cent on this Gucci scent, which landed a spot in our guide to unisex perfumes. Heralded by our writer as "an unusual, boundary-pushing scent", when first spritzed "it smells green and almost bitter, softened slightly with jasmine, and it dries down to a simple wood and musk at the base". Another fragrance you can trust will make a gorgeous Valentine's Day treat.
Chanel bleu de chanel parfum, 100ml: Was £94, now £84, Boots – Buy now
Boots is currently offering £10 off a selected range of perfumes, including everything from Dior sauvage eau de toilette to Giorgio Armani si eau de parfum. But it was the Chanel bleu that caught our eye since it featured in our guide to the best men’s summer fragrances.
The scent is "a blend of aromatic woodiness and lingering sandalwood that is quite heavily undercut with a citrus freshness," noted our writer before adding, that it "is this freshness, a mix of lemon, mint, pink pepper and grapefruit, that lends a sporty sensibility to the scent".
Chloé love story eau de parfum spray: Was £68, now £49.95, Amazon – Buy now
Chloé produces timeless fragrances that are considered a safe buy when gifting to someone. According to the brand, this scent has been inspired by a Parisian love story, making it an ideal Valentine's Day gift. A floral scent, it has notes of neroli, orange blossom and cedarwood.
Estee Lauder modern muse eau de parfum, 100ml: Was £101.11, now £46.50, Amazon – Buy now
If you're looking for a floral, woody scent, this one from EstÄe Lauder is the one for you. With base notes of patchouli, amber, vanilla and musk, and top notes of mandarin, jasmine and lily, it's a gorgeous scent for the woman in your life. With more than 50 per cent off, you really can't go wrong.
Still looking for inspriation? Read our Valentine's Day gift guide to the presents that your significant other will love