Piers Morgan declares war on M&S’s new 100% vegetarian Percy Pig sweets

Francesca Specter
Yahoo Style UK deputy editor

Marks & Spencer has changed the recipe of its iconic Percy Pig sweets, to ensure every variety is free from animal products.

But while veggies are likely ecstatic, many people have been quick to slate the new formula, including controversial ‘Good Morning Britain’ host Piers Morgan.

News broke this morning that Marks & Spencer has changed the recipe of the iconic British sweet to a vegetarian-friendly one.

READ MORE: Tesco launches a vegan sausage roll

Traditionally, the British confectionary – created in 1992 – was made with pork gelatin, rendering them unsuitable for vegetarians and those who don’t eat pork.

The new vegetarian Percy Pigs are now gelatine-free. [Photo: Marks & Spencer]

A green-eared veggie version – made with beeswax and pea protein – was first created in 2011, available alongside the standard version.

But the brand’s now opted to go entirely vegetarian with its revised recipe, using no gelatine whatsoever, according to reports today in The Sun.

A number of Percy Pig fans aren’t happy with the news, tweeting about how their choice has been taken away from them.

There are also claims the new standard veggie variety tastes different compared to the previous kind.

Morgan – who infamously threw up a Greggs vegan sausage roll – has already weighed in on the issue today on ‘Good Morning Britain’.

He spat one of the new Percy Pigs out after sampling it live on air.

READ MORE: Subway launches vegan menu

"It's a pig, it's called Percy the Pig!,” he ranted.

"Well get your own damn sweets! Seriously, vegans, vegetarians, go and get your own sweets.”

However, not everyone is against the new Percy Pigs, with many celebrating the veggie-friendly norm and calling out the critics.

Marks & Spencer has gone to great lengths to appeal to its meat-free clientele, but the retailer hasn’t always got it right.

Back in January, they were accused of cultural appropriation after launching a vegan biryani wrap.