Percy Pig is full of surprises. Like, did you know that he's loved internationally by fans in Singapore, Hong Kong and the Philippines? Or that it took the M&S team almost a year to crack his spongy texture? Or that one of Google's most popular questions is, "why are Percy Pigs so good?" Yep — it's safe to say the nation (along with parts of the world) are obsessed with the pig-shaped sweet.
And so, in the spirit of loving said sweetie, it only makes sense we celebrate his 30th birthday. July 23 marks Percy Pig's 30th anniversary, and in celebration of the iconic sweet, Marks & Spencer has unveiled a number of brand-new launches continuing to replicate and pay homage to those delicious piggy flavours.
We're talking everything from Percy Pig Celebration Cake Tins to Giant Chocolate Percy Pig Pennies and Limited-Edition Percy Sweets. And they're pretty much all up for grabs right this second...
The Percy Pig Celebration Cake Tin (£8) is a DIY cake kit that gives you everything you need to make a show-stopping pud, including a victoria sponge cake mix, Percy icing, sweets and Percy sprinkles (all you need to add is eggs, milk and butter to bake your very own celebration cake). If you're not in the market for baking, then M&S are also stocking ready-made Percy Party Cupcakes (£4.50) featuring vanilla sponges topped with raspberry buttercream and Percy sprinkles and sweets.
Elsewhere, there's Giant Chocolate Percy Pig Pennies (£2) which are pretty much supersized versions of the retailer's regular Percy Pennies. Not stopping there, there's even a Percy Pig Ice Tray (£2), Percy Pig Backpack (£8) and Limited Edition Percy Pig Sweets (£1.65), he's holding the number 30, so cute!