When Rihanna recently debuted her new Fenty clothing collection at a New York City pop-up people not only took notice of the clothes, but also the mannequins wearing them.
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These in-store models weren't all the svelte, 24-inch-waist figures often displayed in fashion-forward shops, but came in different shapes and sizes. Just like the 31-year-old singer's Fenty Beauty range, the emphasis is on representing women in all of their diversity.
(Quick note: you can buy Fenty clothing via the brand's website, and have it shipped to the UK.)
One photo from the event, posted by @TeamOfRihanna, made the rounds on Twitter after fans noticed the mannequin in the picture had hips, full breasts, and a little belly.
'Here for this mannequin having hip dips and a little pooch,' user @Chaantellie tweeted. 'Wow this mannequin is shaped like me,' wrote another. Others responded with similar joyous reactions of feeling represented.
'Rihanna’s vision for FENTY is to celebrate femininity in all its form,' the brand said in a statement.
Here for this mannequin having hip dips and a little pooch https://t.co/ybZyHFwrlm— Tellie (@Chaantellie) June 19, 2019
i....think i look like a fenty mannequin??? dysmorphia has left the chat— Intrusive Thots 🌈 (@dollfacedemon) June 20, 2019
@themarianacakes the mannequin has hip dips and a panza like me 😭— Arlen🌹🌟🌷 (@ArlenAnagram) June 19, 2019
The body shapes of the mannequins varied in size; some seemed to have flatter stomachs, while some had thicker thighs.
Inclusivity is a constant theme in Rihanna's brands. She launched Fenty Beauty with 40 shades of foundation, which especially benefitted people of colour who've often had limited options of darker cosmetic shades to choose from.
She included a plus-size collection in her Savage x Fenty lingerie line and featured models of various body sizes (including two pregnant women) in the runway show.
The size representation does not stop with her Fenty fashion line, which goes up to a UK size 18.
'We have our fit models, which is the standard size from factories, you just get your samples made in one size,' Rihanna explained to E! News at the pop-up launch. 'But then, I want to see it on my body, I want to see it on a curvy girl with thighs and a little bit of booty and hips.'
Size diversity is just as impactful for consumers to see on mannequins as it is on runway models and actual clothes. Racked reported in 2017 that mannequins are the 'strongest method of 'silent selling' and one that 'looks or is shaped like like the customer' is more likely to influence sales.
As The Guardian reported in 2015, the average mannequin has the following unrealistic measurements: six-foot height, 34-inch bust, 24-inch waist, and 34-inch hips. But the average American woman is about five foot three with a 38-inch waist, according to the CDC.
Now that you know about Fenty's inclusive mannequins, check out the WH edit of 25 pieces of cheap sportswear you'll love.
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