People are outraged at Monki's masturbation campaign

It’s rare for a fashion brand to talk about anything other than clothes. Sure, you might get the odd mention of girl power but any deeper issues usually fall by the wayside.

Scandinavian label, Monki, set out to change all that with their latest campaign. The #Monkifesto saw a number of well-known faces talk openly about issues affecting women from periods to gay pride to masturbation.

It’s this last part that has caused a social media storm. Commissioning artist Sara Andreasson and sex blogger Karley Sciortino, an illustrated guide to pleasing yourself was featured front and centre on the site along with all of its social media accounts.

Featuring realistically drawn bodies, it sent a strong (and important message), reading: “It’s no secret that penetrative sex on its own doesn’t feel that good (a.k.a good at all) for most girls so masturbation with a partner can be the key to an orgasm during sex.”

Social media kicked off with people complaining that the company was ‘encouraging’ women to watch porn while others strangely lamented the message that it’s okay to admit that penetrative sex doesn’t always live up to its potential.

Although you can still view the campaign in all its glory on the site, any mention of it was removed from the homepage and each of Monki’s social media pages.

Rarely does a fashion brand talk about the things you do with your clothes off. It’s a real shame that society had a problem accepting such a forward-thinking campaign.

What do you think of Monki’s decision? Let us know at @YahooStyleUK.

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