Plant-based eating has soared in popularity in recent years, as its health and sustainable credentials have been praised. The nourishing approach to mealtimes - which involves consuming lots of vegetables, wholegrains, legumes, nuts, seeds and fruits, along with few animal products - has won many fans. Not least Billie Eilish and Kim Kardashian.
Now, the age group among whom it is most popular has been revealed - and, incredibly, it's not millennials, despite their legendary love of avocados and oat milk. A new survey found that Britons over the age of 55 are much more likely to follow a vegan or vegetarian diet compared to younger generations.
The research, by meal box delivery company Green Chef, discovered that a fifth, or 20 per cent, of 'baby boomers' were plant-based. Meanwhile, just one in 25 - or four per cent - of millennials, who are defined as between 25 and 40 years old, were strictly vegan.
This surprisingly indicates that older adults are currently more likely to take a plant-based approach to the contents of their plates than younger people. Additionally, the findings suggested why this might be - with some participants reporting that they had made the shift due to allergies, while others claimed the environment was on their mind.
A spokesperson from Green Chef said: “It is interesting to see the generational split between millennials who appear to be on the whole eating any food they desire, to the older generation who are considering their food intake due to internal and external factors, such as their own body’s intolerances and the environment.”
The research also showed that plant-based eating has recently soared in popularity, with Google searches for "vegan recipes" reaching 28,000 per month. Which makes sense, given the evidence surrounding just how good it is for both our bodies and the planet.
A plant-based diet has been linked by research to improved cardiovascular health, while further evidence suggests it comes with a lower risk of type 2 diabetes. Then there's the green credentials - it has been estimated that if everyone went vegan the world's food-related emissions would nosedive 70% by 2050.
According to research, the optimal diet for both humans and the environment would see around 35% of daily calories coming from whole grains and tubers. What's more, protein sources would be provided mainly by plants, with 500g of fruit and vegetables and red meat limited to an average of 14g.
Not sure where to begin? Here are some delicious plant-based alternatives to try...
You Might Also Like