Parma Violets releases free '50 Tastes of Purple' digital recipe book

Elena Chabo
Photo credit: Swizzels

From Good Housekeeping

If you're a lover of classic Parma Violets, then listen up because the sweets brand has just released its very own cookbook...

To mark National Parma Violets Day on Friday (26 June) – no, we didn't realise that was a thing either – Swizzels, the creator of the retro treats, has launched the first ever official Parma Violets recipe book, 50 Tastes of Purple.

Swizzels will be giving fans the chance to win special hard copies of the cookbook across its social media channels (Instagram, Twitter, Facebook) on Friday, too. Definitely worth trying to get your hands on one, as the perfect gift for a true Parma Violets fan.

But, don't worry if you're not a winner, because the recipe book can be downloaded for free as a PDF or simply flicked through online on the Swizzels website.

Every creative recipe has been created by a Parma Violets fanatic. It's filled with cocktails, cakes, milkshakes, fudge, and even macarons. All 50 unique and purple recipes draw on that very distinct Parma Violets flavour.

The Parma Violets Freakshake milkshake will delight teens, while twists on classics, such as the Battenburg cake recipe, should keep older fans happy.

Photo credit: Swizzels

Claire Lee, Brand Manager at Swizzels, said in the release: "Parma Violets continue to spark debate across the nation, but we have such dedicated fans who continue to surprise us with their love and passion for the brand. This recipe book has been created by our fans for the fans and is a real celebration of the sweet and its unique flavour. We hope this recipe book inspires Parma Violets fans across the country to create some tasty treats!"

Photo credit: Swizzels

And, you don't need to be a devoted Parma Violets fan to enjoy the diverse and experimental recipes in this one-of-a-kind book. It sounds like it's well worth a look for anyone who likes to try new things in the kitchen.

You can check out what to expect from the book in this preview recipe from Swizzels for Parma Violets Buttercream cupcakes...

Photo credit: Swizzels

DOWNLOAD NOW Available now online or as a PDF download. Hard copies can be won via the Swizzels social media pages on Friday, 26 June.

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Photo credit: Hearst Owned

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