The Oscars gift bag worth over $170,000 includes a trip to Switzerland, a 45-bottle wine fridge, and a $10,000 microneedling treatment

Zermatt village in Switzerland
This year's Oscars gift bags include a stay at a five-star resort in Switzerland's Zermatt village.Jordan Lye/Moment/Getty Images
  • Marketing company Distinctive Assets offers select Oscar nominees a luxurious swag bag every year.

  • This year's package, worth over $170,000, includes a $50,000 stay at a luxury chalet in Switzerland.

  • The Oscars will air live on ABC on Sunday, March 10, at 7 p.m. ET.

Oscar nominees can take home more than just gold statuettes from this year's award ceremony.

For the 22nd year, entertainment marketing company Distinctive Assets, which is not affiliated with the Academy Awards, is producing its "Everyone Wins" gift bags full of luxurious vacations, cosmetics, and other goodies for the 25 Oscar nominees in the acting and directing categories.

The swag package includes several trips, the most valuable being three nights at the five-star Chalet Zermatt Peak in Switzerland worth $50,000.

The giveaway also awards celebrities three nights in a luxury villa at Saint-Barth Paradise in the Caribbean and a seven-day wellness retreat at Golden Door California.

The contents of this year's Oscars swag bag.
The contents of this year's Oscars swag bag.Distinctive Assets

In addition, nominees will receive several kitchen items such as a 45-bottle wine fridge from THOR Kitchen that retails for $1,800, a $1,250 Schwank portable grill, and a BlendQuik portable blender that costs $80.

Nominees will also be gifted an array of cosmetic products and procedures, including a five-piece gift set from Miage Skincare and a microneedling treatment, which uses tiny needles to treat the skin, from Potenza RF worth $10,000.

With goods and services from nearly 60 brands, the gift bag's total value adds up to over $170,000, Reuters reported. Since the IRS considers gift bags taxable income, celebrities rarely cash in on every single item.

Brands pay for their items to be included in the gift bags, but, in turn, the Oscar nominees' names "have such value and such cachet and that's exactly what they can bring to these products," Lash Fary, founder of Distinctive Assets, told Reuters.

The Oscars will air live on ABC on Sunday, March 10, at 7 p.m. ET from the Dolby Theatre at Ovation Hollywood.

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