Travellers will be making a big statement with their post-lockdown holiday bookings by following a feisty new trend - and we’re completely on board.
A term coined by those in the know and far less vengeful as it suggests, ‘revenge travel’ is the latest buzzword to know about as we look ahead to the holidays we’ll be taking when we’re free to travel again.
As we’re all for hopeful ways to lift our spirits and bring joy to our locked down lives, you’ll be pleased to know that revenge travel is about catching up on missed holiday opportunities when the Covid-19 crisis subsides - and the sweeter the adventure, the better!
It’s not necessarily about taking more trips to make up for the restrictions in 2020, but simply planning the dream escapes we’ve always wanted to take, or thinking of more exciting alternatives to our pre-Covid getaways, such as a trip to Japan to witness the ethereal beauty of the cherry blossoms, or riding through the snow-covered Swiss Alps on the Glacier Express.
Speaking about the trend to Good Housekeeping, Gemma Amtrobus, AITO Agents’ chair and owner of travel agency Haslemere Travel, says: “For me it sums up the determination of many travellers to take their revenge on the virus and to travel again once it is safe to do so.”
Gemma says travellers want to tick once-in-a-lifetime experiences off their bucket lists and visit the places they have always wanted to explore.
It also offers people the ideal opportunity to leave those Zoom calls behind and have a proper celebration with their nearest and dearest, whether they’ve always wanted to mark a major anniversary with a multi-generational African safari, or raise a glass to turning a year older on a French foodie cruise with friends - and a well-known Michelin-starred chef!
As Gemma puts it: “They want to plan huge celebrations to mark the milestones that were muted in 2020. Overall, people are desperate to re-connect with their families and share wonderful experiences again.”
Meanwhile, Roy Barker, co-founder of data insight specialist Spike Insight, told Travel Weekly: “People have been putting off plans for big trips, such as life-stage holidays, and they have been thinking about them for a year.”
With weeks of the national lockdown ahead of us but the vaccine giving us hope, now could be the perfect time to browse ideas for holidays that make up for that missed 60th birthday celebration or the luxury trip you wanted to take for a milestone wedding anniversary.
Good Housekeeping’s exclusive tours are a fantastic place to start as we have UK, European and far-flung getaways to inspire your future travels, including the ultimate island hopping adventure in Scotland and a ride on Canada's magnificent Rocky Mountaineer.
What's more, we've asked a few of our favourite celebrities to join us, so whether you're travelling solo or with companions, your 'revenge' holiday could be cruising Norway in search of the Northern Lights with Carol Kirkwood, or eating your way around Venice with Prue Leith.
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