The One Brand I'm the Most Excited by in 2021

Emma Spedding
·2-min read

Every fashion buyer I have spoken to this year has said their approach to 2021 is to stick to classic basics and seasonal staples such as loafers, denim and wear-forever outerwear. This shift towards timeless, seasonless items is one that we have seen for years. However, now more than ever, people are making considered purchases with sustainability and longevity in mind.

One brand that is leading the way when it comes to classic items is Totême. The Stockholm-based brand was founded by fashion blogger Elin Kling in 2014 and creates classic staples that have a clear, identifiable edge. The Totême colour palette is neutral, with camels, chocolate, black, cream, and greys. The focus is on the silhouettes, however, as all the pieces play with proportion. Take the iconic Annecy Coat—it has an exaggerated lapel, XL pockets, and a fall to the ankle, making it striking yet simple.

While Totême has been building a fan base over the past few years, last year was something of a breakout year. Rosie Huntington-Whiteley posted on her Instagram feed a gallery of her recent winter looks, and four out of five of her outfits were by the brand. From knitted dresses to striped jumpers to cashmere coats, the latest collection is exactly what we want to be wearing right now.

Keep scrolling to see our edit of the best pieces by Totême right now.

Shop Totême:

Totême Ivory Fine-Knit Merino Wool Cardigan (£260)

Totême Signature Cotton-Poplin Shirt (£215)

Totême Monogram-Print Silk-Voile Sarong ($440)

Totême Striped Wool-Blend Jumper (£430)

Totême Hooded Wool-Blend Felted-Flannel Poncho (£880)

Totême Sanville Logo-Embroidered Silk-Twill Shirt (£510)

Totême Vizelle Logo-Embroidered Silk-Twill Trousers (£480)

Totême Sleeveless Alpaca-Blend Sweater (£300)

Totême Ribbed Wool-Blend Cardigan (£370)

Totême Original Cropped Slim-Leg Jeans (£190)

Totême Belted Wool-Blend Maxi Dress ($800)

Totême Oversized Zip-Neck Ribbed Wool-Blend Sweater (£480)

Totême Oversized Cotton-Poplin Shirt (£250)

Totême Espera Ribbed Cotton-Blend Tank Top (£85)

Totême Flair High-Rise Wide-Leg Jeans (£220)

Totême Noma White Asymmetric Cotton Shirt (£220)

Totême Pine Crepe Straight-Leg Trousers ($540)

Totême Ease Mid-Rise Straight-Leg Jeans (£210)

Totême Espera Curved-Seam Jersey T-Shirt (£100)

Totême Cashmere Wrap Cardigan (£455)

Totême Wool-Blend Flannel Blazer (£500)

Totême Signature Wool and Cashmere-Blend Coat (£800)

Totême Black Satin-Twill Jacket (£560)

Totême Original Grey Straight-Leg Jeans (£200)

Next up, check out The High-Street Items That Deserve a Place in Your Forever Wardrobe

This article originally appeared on Who What Wear

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