Olivia Rodrigo Unleashes Her Bold Energy in Lancôme’s New Fragrance Campaign

As the latest addition to Lancôme's family of global ambassadors, Olivia Rodrigo brings her strong, high-octane energy to the iconic brand. Which makes her the perfect face for the brand's latest fragrance, Idôle Power Eau De Parfum Intense. In the new campaign, vibrant flashes of Lancôme’s signature pink roses are paired with raw, dynamic footage of Rodrigo, telling a powerful story about insecurity, growth, and triumph.

For Rodrigo, shooting the campaign was a blast. "I was so excited [at the shoot]! I love Lancôme, so it was a very special day for me," she tells InStyle. "The script for the commercial mirrors my life as an artist. I write songs, I sing, I perform onstage. This campaign feels very natural, very me."

Idôle Power Eau De Parfum Intense is a first for the brand. It's a scent that's equal parts fruity and woody. The scent blends pomarose, a note reminiscent of a candied apple, with creamy sandalwood. But, of course, the perfume holds true to its Idôle roots, with the signature damascena rose at the heart of the perfume. The Damascena is intertwined with rosewater and jasmine to add even more allure to the fragrance allure. 

Lancôme Idôle Power Eau De Parfum Intense $155

SHOP

With power as the focus of the perfume, Lancôme felt that the three-time Grammy-award-winning artist was an exemplary choice. As the brand puts it, "Olivia’s magnetic personality embodies the essence of Idôle Power as a fragrance for those who take charge of their own destiny, write their own rules, and succeed on their own terms."

Read the original article on InStyle