Oliver Spencer menswear makes LFW debut with ‘see now, buy now’ shopping

Model Oliver Cheshire attends the Oliver Spencer LFW show in association with British GQ and Vero App, BFC main tent Brewer Street Car Park [Photo: Instagram/feedmyfashionego]

Get ready for online shopping, as social media apps get a new facelift by adopting the see now buy now attitude in fashion retail. Consumers can now purchase the key collections from the catwalk in real time as the show streamed live. 

Most recently British fashion house Burberry announced its participation to adopt this approach in the new digital era bringing the fashion retail visual experience closer to the consumer.

Internet sensation and vlogger Jim Chapman announced his new post as Contributor of British GQ magazine introduced the Oliver Spencer Autumn Winter 2016 Collection and Vero App.

Front row Ambassadors at the show included David Gandy, Oliver Cheshire and Harvey Newton Haydon as the spotlight was on them as the pieces came down the runway.

The night didn’t quite end there as the lucky few who managed to get into the after party were kept waiting in the long line as it caused road block chaos. Eager fashionista’s were made to que a good long while before the party reached its full capacity.

Oliver Spencer hosted a post show party with a host of VIPs including Tom Odell, Jim Chapman, Tom Evans and JP in attendance alongside BFC ambassadors David Gandy and Oliver Cheshire.

Guests gathered in the menswear floor of Liberty for the event to enjoy funk and soul music by DJ Trevor Nelson and DJ Nihal. Party revelers sipped on Remy Grand Tonic cocktails by Remy Martin consisting of Dolin Dry Vermouth, Tonic and Mature Cask Remy Martin.

Related: Burberry’s new season shake up, a venue change, See-Now-Buy-Now-Shopping

Tell us who you think was the best dressed VIP at London Fashion Week. Tweet us @yahoostyleuk

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