PSA: Sephora's first London store is officially open

sephora uk
Sephora opens first London store Sephora

The day has finally come - iconic beauty retailer Sephora has landed in the UK and opened its first store in London.

Rumours about a Sephora launch on our shores have been swirling for some time, but the best of beauty has finally landed this side of the water - and our wish list just got a whole lot longer.

Sephora acquired beauty e-tailer Feelunique and in the autumn of 2022 it officially became Sephora, complete with the signature black and white stripes. The brand also launched its top-rated app in the UK, and a bricks and mortar store in London's Westfield White City.


Here's everything you need to know about Sephora's arrival in the UK. Plus, all the best beauty products to shop online now.

What are the best beauty brands to shop at Sephora UK?

With a coveted line-up of mainstream, indie, luxury and affordable brands, the beauty retailer stocks makeup, skincare, haircare, body care, wellness products and more. You can expect to find brands like Tarte Cosmetics, Makeup by Mario (Kim Kardashian's go-to MUA), Pat McGrath Labs, Rosie Inc, and JVN, as well as Sephora's own collection.

See our top picks from Sephora below





When is the Sephora UK store opening?

Sephora opened the doors to its first London store on Wednesday 8 March 2023 at 11am in Westfield White City, London.

Over 6,000 square feet, the beauty hall showcases an incredible range of products from over 135 brands, including Drunk Elephant, ILIA, Dior and Jo Malone - not to mention Sephora’s own collection.

It's also home to an exciting range of beauty services, including Sephora's very first Lip Bar, offering customers an array of colours and finishes. Plus, the iconic Benefit Brow Bar and a fragrance engraving service (which would make the perfect Mother's Day gift ahead of 19 March.)

Here's a peek inside the store.

sephora uk
sephora uk
sephora uk

To celebrate the opening, Sephora is hosting a week of events and masterclasses for beauty lovers. On 8 March, the first 300 customers can snap up a limited-edition gift bag and enjoy a masterclass with make-up founder Natasha Denona later in the day. Throughout the rest of the week, shoppers can attend masterclasses from the experts at Tarte, ILIA, The Inkey List and Huda Beauty.

We'll race you there!

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