Ice ice baby
Bleached blonde hair - we're all over it. From Kim Kardashian's platinum blonde fashion week dye job which almost broke the internet, to Taylor Swift's shaggy white blonde bob, there's no end to the celebrity ice blonde hair colour ideas we're saving to our Pinterest board.
But what's the 2020 bleached blonde update? 'Tonal blondes. So, slightly off white like paper white or periwinkle,' says expert colourist and founder of Josh Wood Colour, Josh Wood. 'I feel that total bleach outs that aren’t toned look a little unfinished. 2020 for me is tones from Champagne blonde all the way through to Sand blondes for a warmer effect. It’s a bit like looking at a paint shade chart with all the subtle soft whites.'
So who does bleached blonde hair suit? 'Everyone!', says Wood. 'I really believe there is a blonde in everyone! Especially, as toning a blonde can really help with skin tone suitability generally. The more bold toned blondes work better on darker skin tones. It’s important to keep it fresh and take out any brassy tones.'
Once you've reached your platinum hair goals, be ready for the upkeep. Extreme changes of colour call for a lot of TLC, so investing in a good hair mask to nourish your scalp and hair once a week is essential.
Read on for all the bleached blonde hair colour inspiration you'll ever need...