Nivea's £4 moisturiser hailed more effective than its expensive anti-ageing skincare rivals

·Freelance Writer
Turns out, you may be wasting money on pricey skincare products [Photo: Getty]

Last night, the BBC aired The Truth About Looking Good, a documentary led by journalist-turned-beauty-junkie Cherry Healey which investigated whether or not expensive anti-ageing creams are worth the hefty price tag.

And viewers were surprised to learn that Nivea’s £4.29 moisturiser came up trumps over other hyped-up skincare products.

The documentary conducted a study in collaboration with Sheffield University which saw 25 volunteers test three moisturisersNivea’s Soft Moisturiser Cream (£4.29), Clinique’s Dramatically Different Moisturising Lotion (£30) and Embryolisse’s Lait-Crème Concentre Nourishing Moisturiser (£20).

Nivea’s £4.29 moisturiser came up trumps in the study [Photo: Boots]

Participants used the products for a total of three weeks on one side of their face and their skin was tested both before and after the experiment.

Results showed that the Nivea and Clinique products performed best in terms of hydration while the Embryolisse moisturiser didn’t demonstrate any improvement whatsoever.

And it just so happens that Meghan Markle has long been a huge fan of Nivea’s must-have moisturiser range, as she hailed the brand’s Q10 Plus Skin Firming Body Lotion (£5.49) ‘her favourite lotion on the market’ on her blog.

The royal-to-be revealed to BeautyBanter: “I use this religiously […] It’s so affordable, and makes my skin look and feel amazing. I would buy a case of this at a time if I could find it…”

However, not one of the skincare products trialled reduced the appearance of wrinkles.

Dermatologist Anjali Mahato, who was interviewed in the documentary, revealed: “Retinoids are the only ingredient shown to meaningfully reduce fine lines, wrinkles and pigmentation by boosting collagen production and improving skin cell turnover.”

She later added that when looking to invest in anti-ageing creams it is wise to look out for items which contain at least ‘0.1 percent retinol’.

All in all, great news for those of us on a January budget…

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