- Today, Nike have announced their first ever maternity collection, Nike (M), designed at supporting women during all stages of pregnancy.
- The collection was created through data and scans from more than 150,000 pregnant women.
Exercising during pregnancy has been shown to reduce the duration of labour and recent studies have proven running during pregnancy does not lead to premature birth or a lower birthweight.
The NHS guidelines for mums-to-be state that when exercising during pregnancy, you shouldn't do anything too strenuous and should always be able to hold a conversation. You should also avoid trying a new form of exercise during pregnancy, but if you're already a runner, you should be safe to continue gentle running while expecting.
That said, when it comes to finding kit to fit a bump, many runners struggle. Today, Nike have announced their first dedicated maternity collection - Nike (M). The range has been created by combining more than 150,000 scans of non-pregnant women against those of pregnant women to get a comfortable, supportive fit. Designers also gathered feedback on fit, feel and function from nearly 30 female athletes, who were pregnant or postpartum.
'The more we listened to expecting mothers and postpartum mothers, the more we learned, reworked and innovated through inclusive design,' says Carmen Zolman, Nike Senior Design Director for Apparel Innovation. 'It's the project of a lifetime to work in lockstep with all kinds of mothers to bring to life a capsule that truly supports women's relationship with sport during such a transformative time in their lives.'
The collection features a bra, a pullover, a tank and tights. 'The Nike (M) sports bra is great because it’ll give me easy access for when I want to breastfeed,' says retired British track and field athlete and new mum, Perri Edwards. 'The leggings give you options of wearing over your tummy or showing your tummy, and the maternity shirt has this extra material for the extra weight that I’m carrying. You look very smart, very comfortable, very hip.'
The range is available online and in stores from September 17.
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