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Since 1987, Nike has maintained a strong lead on iconic sneaker silhouettes thanks in large part to the brand's innovative Air Max line. Set to release on International Air Max Day 2021, The Swoosh is ushering a new generation of the Air Max era with the Air Max Pre-Day.
The Air Max Pre-Day blends the aesthetic of the late 1970s and the 2020s. The simplified construction helps reduce material waste by harboring at least 20% recycled content by weight. For example, the upper is manufactured with 100% recycled polyester and the outsole approximately 13% Nike Grind Rubber.
Perhaps the most appealing feature are the unique positions that show the Air unit in a contemporary fashion. Those who own models of the Air Max 1s, Air Max 90s, Air Jordan IIIs, IVs, Vs and VIs will immediately notice and feel the fully exposed heel Air bag.
Another ingenious highlight is the supportive underfoot sensation. Dropping layers between foot and Air and placing the unit between two hard surfaces yields a more pronounced bounce with each stride. So, you're literally putting a spring in your step.
For a company that never stops introducing revolutionary ways to experiment with construction, texture and comfort, this new dawn of Air Max is poised to set Nike far apart from competitors. Retailing at $130 a pair, shop the Nike Air Max Pre-Day in the inaugural "Liquid Lime" colorway on International Air Max Day, which is celebrated on Friday, March 26, via the SNKRS app and at select global retailers. Scroll on to find official photos.