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Back in March, UK-based clothing brand Kindred created a rainbow T-shirt in collaboration with Clap For Our Carers, where 100% of proceeds went towards NHS Charities Together.
The charitable unisex T-shirt that costs £20 was an instant hit, quickly purchased by the British public and celebrities who wanted to show their support for the health services working on the frontline amid the coronavirus pandemic.
Cheryl, Laura Whitmore, Pixie Lott, Amanda Holden, Harper Beckham and Claudia Winkleman are just a few of the well-known faces who have posted on Instagram wearing the T-shirt emblazoned with the words “Thank You”.
Demand has been so high that Kindred partnered with British clothing brand, Little Mistress, in the hopes of raising £5 million for NHS Charities Together.
Since the end of March the two online stores have managed to sell an incredible 120,000 Rainbow Thank You NHS T-shirts.
Haven’t purchased yours yet? You can still pre-order the design, with shipping estimated in one to three weeks.
Buy it: Little Mistress X Kindred Rainbow Thank you NHS Unisex White Classic Jersey T-Shirt | £20 from Little Mistress
Since its T-shirt success, Kindred has now created a selection of other charitable rainbow designs, which includes hand sanitiser and non-medical face masks.