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NFL quarterback Russell Wilson launches fashion brand on Amazon: 'Dress for the job you want, not the job you got’

Russell Wilson's Good Man Brand available on Amazon Fashion (Photo: Amazon)
Russell Wilson's Good Man Brand available on Amazon Fashion (Photo: Amazon)

Russell Wilson is not only the highest-paid player in the NFL, but his fashion career is also taking off.

Wilson’s label, the Good Man Brand just launched on Amazon Fashion. It’s no surprise Wilson is a fan of the juggernaut retailer; after all, he recently gifted his offensive line $156K worth of Amazon stock. But Wilson’s generosity and philanthropy run deep within his DNA and the Good Man Brand. Over the last two years, the brand has contributed over $500K to the Why Not You Foundation, which supports today’s youth through empowerment, educational and mentorship programs.

Wilson’s line drops just in time for Father’s Day shopping, but more so, it’s a collection of stylish essentials you can wear all year long.

Russell Wilson's Good Man Brand available on Amazon Fashion (Photo: Amazon)
Russell Wilson's Good Man Brand available on Amazon Fashion (Photo: Amazon)

Shop it: Good Man Brand Men’s Twill Knit Jean Jacket, $228, amazon.com

“Honestly I’m always rocking my Good Man Brand (GMB) Chill Chinos and the Joggers. We work with the best fabric mills in Italy innovating comfortable, made-to-move fabrics,” Wilson explains to Yahoo Lifestyle. “Everyone is busy today, and nothing is worse than going all day in uncomfortable pants. I always say, I could run a 40 [yard dash] in Good Man Brand pants!”

Russell Wilson's Good Man Brand available on Amazon Fashion (Photo: Amazon)
Russell Wilson's Good Man Brand available on Amazon Fashion (Photo: Amazon)

Shop it: Good Man Brand Men’s Jetset Jogger, $128, amazon.com

The Good Man Brand goes by a three word mantra: “Lead. Inspire. Live.” In many ways, the brand is inspired by the NFL player’s late father, Harry Wilson, but not exactly stylistically speaking. “To be honest, my dad knew how to rock a suit and tie, but sometimes he was on the run and wore mismatched shoes. So I didn’t get my fashion game from him, but I did learn my work ethic from him,” shares Wilson.

“‘Gotta hit it, gotta hit it!’ He encouraged me to give back, dream big and always ask the question, ‘Why not you?’” Wilson says. “I always say, dress for the job you want, not the job you got.”

Russell Wilson's Good Man Brand available on Amazon Fashion (Photo: Amazon)
Russell Wilson's Good Man Brand available on Amazon Fashion (Photo: Amazon)

Shop it: Good Man Brand Men’s Slub French Terry Blazer, $298, amazon.com

“At Good Man Brand we focus on innovating comfort into every product we create. Our theory is simple: If you look good and feel good, then you are at your best and you are ready to do good. And inspiring, loving others and doing good in the world is all he ever wanted for his family. The entire Good Man Brand collection is aligned with so many of the lessons that I learned from my dad.”

The label is full of great Father’s Day gift ideas, from this classic denim jacket and ultra-soft henleys to blazers and trendy button-down shirts. Sizes range from S to XXL and bottoms in sizes 30 to 40. Prices start at $58 to $298 and includes free two-day shipping with Prime.

If you’re looking for more Amazon gift ideas, we have you covered. After the football player surprised his mom with a house for Mother’s Day (and melted hearts all over the nation), we were curious to know— did he buy her anything from Amazon to furnish the house?

Bose Soundbar (Photo: Amazon)
Bose Soundbar (Photo: Amazon)

“I got her a Bose Sound Bar and Alexa,” he says.

Shop it: Bose Soundbar 700 with Alexa Voice Control, $799, amazon.com

Molecule mattress (Photo: Molecule)
Molecule mattress (Photo: Molecule)

He also got his mom a “Molecule mattress and sleep products for her bedroom.”

Shop it: Molecule Mattress, $1,500 (Queen), amazon.com

Like father, like son, Wilson is a good man. Shop all of Good Man Brand collection on amazon.com today.

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