Naomi Campbell teams up with Pretty Little Thing founder after CEO's apology

Naomi Campbell
-Credit: (Image: Neil Mockford/FilmMagic)


Supermodel Naomi Campbell has revealed that she is stepping into the business world with an exciting new venture in Dubai. The 52-year-old is joining forces with PrettyLittleThing mogul, Umar Kamani, to set up a brand-new talent and partnership agency dubbed KC Global Partnerships, which will open at the Dubai Hills Business Park in the UAE later this month.

The exciting venture will focus on partnerships between talents, brands, celebrities, industry leaders and experts. With this big reveal, Naomi, alongside Umar, has also introduced two key players in the enterprise - Amy Simon as the director of PR, and Sufeena Hussain, who will be partnerships director.

Naomi attends the 17th Annual Harlem's Fashion Row Fashion Show & Style Awards in NYC on September 03
Naomi Campbell has announced her exciting new business venture -Credit:Getty Images

"Dubai has become a global hub for talent, brands, and innovation. Throughout my career, I've experienced first hand the power of meaningful relationships in driving success and creating opportunities. It's not just about who you know; it's about bringing the right people together at the right time. That's what we're doing with KC Global Partnerships, but on a much larger scale," said Naomi, reports the Mirror.

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Umar, the CEO of Pretty Little Thing, and her business partner, added: "In Dubai and across the region, we see immense potential to transform how talent and brands interact. Our vision goes beyond facilitating mere transactions. Our platform is designed to nurture authentic, long-term partnerships, creating real value for everyone involved. KC Global Partnerships isn't just about connecting people it's about fostering a collaborative ecosystem that will spark innovation, fuel business expansion, and promote cross-cultural interchange throughout Dubai and beyond."

Naomi Campbelll
Naomi has set up a new talent and partnership agency -Credit:AFP via Getty Images

This update comes shortly after Umar, who previously stepped down from his role at Pretty Little Thing last April, revealed he's returning to the fashion brand, with the aim to restore the brands unique essence. Announcing "the beginning of a new chapter for the fashion giant", he committed to "put customers at the forefront" in every aspect of the business.

Taking to Instagram, the founder disclosed: "Over the past few years, I've watched from the sidelines as the brand we built together has, at times, lost touch with what made it so special you, our loyal customers. This has driven me to step back in and take on the responsibility of steering Pretty Little Thing forward, putting your needs and desires at the forefront of every decision we make."

Umar Kamani
Naomi has teamed up with Umar Kamani for the venture -Credit:2022 Getty Images

"I sincerely apologise for any negative experiences you may have encountered during my absence. I take full responsibility from this moment on, and I am committed to making sure your experiences with us are nothing short of exceptional moving forward. Thank you for your continued support and for giving me the opportunity to guide PrettyLittleThing into its next exciting chapter. I won't let you down. We've always been one big PLT family, and now we will be stronger than ever."

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