This £20 Cream Is the Low-Maintenance Product I Need Right Now

L'Oréal Blackett
·2-min read

Skincare enthusiasts seem to fall into two camps: the extremely knowledgeable alchemists who know their hyaluronic from their glycolic acids, and the all-natural purists, who prefer products made from untampered ingredients. I tend to fall somewhere in between. Recently, in a toss-up between new moisturisers this winter, natural product Egyptian Magic Cream, came out on top.

While I can’t say how I first stumbled on the balm, its name was distinctive enough for me to take notice. Admittedly, Egyptian Magic Cream (£30) doesn’t receive the same social media love as other millennial-focused brands. It’s not aesthetic by today’s standards. Blame Instagram, but packaging plays a huge part of my skincare decision process. And yet, Egyptian Magic Cream is more about substance than style. It’s described as an “all-in-one miracle balm” and can be used as a moisturiser, lip balm and even healing ointment for stretch marks and much more.

Apparently, Egyptian Magic Cream is “based on a formula that was created thousands of years ago in the land of the Pharaohs.” It certainly feels classic and reminds me of the home-spun products my mum and grandparents swear by—passed-down potions made from natural ingredients which exist solely to heal and soothe. It’s made with all natural ingredients including olive oil, beeswax, bee pollen and royal jelly, and it works.

My skin (normal/combination) drinks this thick balm up. After three months of using it, my skin texture is visibly smoother, brighter and makeup applies like a dream. Please be wary that this is a heavy duty cream and a little goes a hell of a long way. For this reason I use it at night as the last step in my winter skincare routine. I would be a little more tentative if I had oily skin.

I make sure to try to use EMC for all its uses. I apply it to my cracked hands (2020 handwashing) and lips, I even use it to slick my eyebrows. It’s a product worthy of keeping in your bathroom cupboard—you never know when or how you may need it. Keep scrolling to shop it, then find similar balms below.

Egyptian Magic All Purpose Cream (£20)


Glossier Balm DotCom (£10)

Drunk Elephant Lala Retro Whipped Cream by Drunk Elephant (£50)

Lanolips Everywhere Multi Cream (£14)

Decleor Healing Cica-Botanic Balm (£44)

Neal's Yard Remedies Wild Rose Beauty Balm (£40)

La Roche-Posay Cicaplast Baume B5 SPF50 (£8)

Embryolisse Lait-Créme Concentré (£20)

Neom Great Day Wonder Balm (£15)

Next up, a dermatologist ranked the 3 worst body-lotion mistakes

This article originally appeared on Who What Wear

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