This year, the retailer has introduced a £6 Yoga Bunny to its shelves – a chocolate rabbit performing a popular yoga pose, the so-called downward dog, on a mat made from raspberry nibs.
The chocolate bunny quickly went viral with customers flocking to social media to call out its seemingly sexual stance:
— Christian (@lockyerc) March 9, 2019
— E.s.T.H.e.R. (@EstherLingPhoto) March 20, 2019
One Marks and Spencer sales assistant joked on Twitter, “Prayers for those of us who have to try and sell this product with a straight face appreciated.”
Prayers for those of us who have to try and sell this product with a straight face appeciated Fr. Also, if you haven’t yet seen the ‘Yoga Bunny’ egg M&S has brought out, I unwillinging draw your attention to it…https://t.co/vQlQd4z8Ep
— TinyHead (@nick_benn11) February 8, 2019
While another tweeted: “The M&S Yoga Bunny Easter egg is very ‘door’s on the latch, find me upstairs’.”
The M&S Yoga Bunny Easter egg is very “door’s on the latch, find me upstairs.” pic.twitter.com/RWs39APbCY
— ＭＩＫＥ👨🏻🦰 (@_MP88_) February 13, 2019
Marks and Spencer were quick to defend the Yoga Bunny, as the company replied to claims that the rabbit is in a suggestive position:
Suggestive? It’s merely a bunny in the “downwards-facing dog” yoga position, Christian!
— M&S (@marksandspencer) March 9, 2019
It’s not the first time the British store has been teased for its not-so-well-thought-out marketing schemes.
Despite hoping it would make the perfect breakfast accompaniment, the Valentine’s-themed breakfast understandably left social media users in hysterics:
Morning, you’re really opening yourselves up for real innuendo today with your ‘love sausage’ 🤦🏻♂️😂
— Bruce Devlin (@BruceDevlin) February 7, 2019
Does your wife like a love sausage? Know what I mean?
Nudge Nudge / wink wink pic.twitter.com/VZHTqTcygR
— Chris Jones (@wurzelofoz) February 7, 2019
All publicity is good publicity, right?