Morphe announce they are cutting ties with Jeffree Star following controversy
Morphe have announced they are cutting ties with Jeffree Star and are no longer selling his products, following recent controversy surrounding the entrepreneur in the YouTube beauty community.
Jeffree and fellow YouTuber Shane Dawson were recently accused by Tati Westbrook of "manipulating" her into posting her 'Bye Sister' video about James Charles in May 2019. Meanwhile, Jeffree's longtime friend Tab recently claimed Jeffree had made a host of racist, derogatory and offensive comments. In addition, an image of Jeffree including a swastika symbol has also circulated, which he has since apologised for.
Morphe's decision comes after Shane Dawson's Conspiracy Collection with Jeffree Star Cosmetics seemingly became no longer for sale on the Morphe website, causing speculation it had been removed in the wake of the scandal surrounding Shane.
Morphe explained their decision to cut ties with Jeffree, writing in a statement on Twitter:
"Today we’ve made the decision to cease all commercial activity related to Jeffree Star and affiliated products. We expect this to conclude within the coming weeks. As we look to the future, we will continue to share updates on what lies ahead for the Morphe brand."
Jeffree's company, Jeffree Star Cosmetics, has since responded with a statement on Instagram, saying they are "shocked and saddened" by the decision.
The statement reads:
"Hey Star Family,
We are shocked and saddened by the decision of our former retail partner Morphe Brushes on parting way with our brand and Jeffree.
Over the past 5 years we’ve accomplished amazing things together and released iconic products. We are proud of everything we’ve accomplished with them. What’s next? We have an incredible remainder of 2020 left and are excited to share our products with you and our partners around the world. We know our customers will continue to create, inspire, and push the boundaries of our art.
Love you all so much.
– Jeffree Star Cosmetics."
It seems like drama in the YouTube beauty community could still be far from over.
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