The two presenters hosted today's Halloween show in full creepy attire, inspired by the beloved characters created by cartoonist Charles Addams.
Willoughby traded her blonde bob for Wednesday Addams' signature pitch black braids, while Schofield disguised himself as Uncle Fester, complete with bald cap and grey make-up.
But a family costume wouldn't be complete without a few additions, and Holly and Phillip were joined in the studio by the members of their extended This Morning clan.
Alison Hammond turned into Morticia Addams, rocking a long black wig, black lace dress and silver smokey eyes, while Gok Wan transformed into Pugsley Addams, wearing a striped t-shirt and holding a headless doll.
Dermot O'Leary, Gyles Brandreth and Steve Wilson also joined in the fun, swapping their normal outfits for something a little scarier to mark Halloween.
Willoughby also took to her Instagram to share her transformation video edited with a vintage filter, writing: "Hello Monday… it's Wednesday."
Holly and Phil have pulled off some amazing Halloween looks throughout the years. The duo glammed up as Cluedo's Miss Scarlett and Colonel Mustard in 2021, with Holly wearing a red sleeveless dress and Phil a tweed suit and white moustache.
In 2016, the presenters were inspired by Tim Burton's Beetlejuice, dressing up as Michael Keaton's demonic character and Winona Ryder's Lydia Deetz, while Phil looked genuinely unrecognisable as Game of Thrones' Night King in 2017 – with the actual team behind the fantasy drama working on his transformation.
This Morning airs on weekdays from 10am on ITV.
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